Garden City, NY - Intimate wellness company Blush has restructured its leadership team with several new appointments in key roles.

New Leadership Appointments

Blush has announced a series of strategic executive appointments aimed at optimizing the brand's infrastructure for growth. Staci Cruse has been promoted to lead the U.S. sales team, while Joel Castillo takes on marketing operations and Monica Banarsi joins as head of financial operations.

The new appointments follow the recent departure of former Senior Director of Sales Operations JoAnn DeTurris. According to a company representative, the restructuring is designed to ensure that Blush's infrastructure is fully optimized to scale in its next phase of growth.

CEO Verna Meng on the Future of Blush

Blush CEO and co-founder Verna Meng emphasized the importance of aligning the leadership team with a consumer-first vision. "Sexual wellness is no longer a niche category; it is a staple of everyday health and lifestyle," she said.

Meng highlighted the need for Blush to accelerate its product development, focusing directly on real consumer needs while maintaining empowering and accessible education as the foundation of its connection with the audience.

Meet the New Leadership Team

Staci Cruse brings 15 years of comprehensive experience in the sexual wellness industry to her new role leading the U.S. sales team. Having navigated the market from every angle, beginning as a retail sales associate and evolving through key roles as a buyer, manager, and regional sales manager, she possesses a profound understanding of the retail ecosystem.

As a certified sex educator, Cruse is deeply dedicated to delivering innovative, accessible education. Her leadership approach transcends traditional sales tactics, focusing instead on cultivating strategic, long-term partnerships that uplift, inform, and drive mutual, sustained growth.

Key Facts

  • Blush has restructured its leadership team with new appointments in key roles.
  • Staci Cruse has been promoted to lead the U.S. sales team.
  • Joel Castillo takes on marketing operations.
  • Monica Banarsi joins as head of financial operations.
  • The restructuring follows the recent departure of former Senior Director of Sales Operations JoAnn DeTurris.