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Paradise Marketing Partners With Trojan to Bring ‘Midnight Collection’ to Adult Retail

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VISTA, Calif. – Paradise Marketing has announced a partnership with Trojan Condoms (NYSE:CHD) for adult channel management and distribution of Trojan Vibrations and the company’s brand new adult-retail-only Midnight Collection.

The Midnight Collection of intimate toys and is the most ambitious launch of sensual enhancement devices every marketed to the masses, with a promotion plan that includes national TV, print media, social media and Internet advertising.

This particular brand of Trojan products will be produced for and sold to the adult retail market exclusively, making this the most comprehensive and far-reaching branding strategy in the history of the adult market.

“Paradise Marketing is proud to provide the adult industry’s retail network with Trojan’s Midnight Collection, and it’s an honor to be the direct distribution channel of this technology,” Paradise Marketing CEO Dennis Paradise said.

“The Midnight Collection will undoubtedly be a game-changer in the adult retail market, with years of trusted brand recognition and quality construction that will attract an entirely new shopper to adult retail outlets across the country.”

The Midnight Collection of intimate products will feature a wide range of styles, shapes and materials with suggest retail price points of up to $139.

Paradise Marketing will debut the Midnight Collection at the upcoming ANME Founders Show July 10-12 in Burbank, Calif., showcasing a series of freestanding countertop and floor displays with the iconic Trojan brand name on every item.

Paradise also will introduce a new Astroglide countertop display featuring 27 units, nine each of the top-selling Astroglide Natural, Astroglide X Silicone and Astroglide Original formulas. The company also will feature a special promotion on Kimono Condoms and showcase the full Astroglide and KY lines of intimate lubricant.


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