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Penthouse To Open First Gentlemen’s Club Outside of North America – Moscow of all Places

NEW YORK — General Media Communications, the publisher of Penthouse Magazine announced that an agreement has been signed with Highland Group LLC to open a Penthouse Club in Moscow, Russia. This new club will be the first Penthouse Club outside of North America and represents the beginning of a strategy to bring their renowned luxury brand of gentlemen’s clubs to the growing international market.

Highland Group LLC is a Moscow-based company specializing in nightlife and entertainment. They have more than 10 years experience operating three elite gentlemen’s clubs in Moscow and Ekaterinburg, as well as a discotheque in Ekaterinburg.

Jeff Stoller, Director of Global Club Licensing for Penthouse, says, “We are privileged to be working with Highland Group to open the first Penthouse Club outside of North America. Their valuable local expertise in the nightlife and entertainment fields will help ensure a successful club project in Moscow. It is critical that we maintain the high standards in service and quality Penthouse Clubs are famous for, in all locations throughout the world.”

The Penthouse Club Moscow is scheduled to open its doors on April 9th, at its prestigious location on New Arbat, in the heart of Moscow and only minutes away from Red Square and the Kremlin. The club will cover a space of more than 10,000 square feet, and is working in collaboration with 21 Prime Steakhouse, located next-door, to offer a gourmet in-house American steak and cuisine menu.

Daniel Jordan, Executive Director for The Penthouse Club Moscow, says, “Our goal is simple: to be the best gentlemen’s club in Moscow! As an American, I am proud that we are finally bringing the legendary Penthouse Club brand to Russia. We are working hard to recruit the most beautiful and professional Key Girl entertainers in Moscow and we are diligently training our bar and wait staff to insure an unparalleled level of service. The combination of elegant Russian beauty along with genuine American service, will give us a unique position in Moscow’s competitive nightlife scene.”

The grand opening will include invited guests and executives of Penthouse. Following the grand opening festivities, after 11:00pm, the club will be open to the public and will include a special Key Girl performance, plus prizes and other surprises for guests.


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