Pineapple Support has named Ny Ny Lew as its newest brand ambassador, an announcement made on June 30, 2026, in Los Angeles. Lew joins a growing team of ambassadors for the adult industry's mental health nonprofit.

Lew's Role as Ambassador

Pineapple Support founder Leya Tanit stated that Lew's dedication to boundary education and her firsthand perspective on the emotional realities of the industry make her a powerful voice for the organization's mission. As a Pineapple Support ambassador, Lew aims to help normalize mental health conversations and ensure performers understand they are not alone.

Lew commented that mental health is one of the most overlooked aspects of the industry. She noted that discussions often focus on content, numbers, and success, rather than the emotional weight performers carry. Lew expressed a desire for creators to understand that boundaries are not detrimental to business, but rather enable long-term careers. She stated her honor in working with Pineapple Support to help performers feel supported, respected, and human.

Lew was nominated for three Urban X Awards in 2026: Most Amazing Ass, Fan Favorite Female, and Fan Favorite Music Artist, Female. She noted that this year's Urban X Awards are different for her, as she enters the competition as a Pineapple Support Ambassador. Lew also mentioned that she has had her most successful year in terms of nominations, not just with Urban X, and thanked the organization for recognizing her versatility as a creator, artist, and musician.

The Urban X Awards are scheduled for Sunday, August 16, at 9ThirtyLA, located at 930 Mateo Street in Downtown Los Angeles. The red carpet event is set to run from 5:00–7:00 p.m., followed by the award show from 7:30–10:30 p.m. Further details about the event are available at UrbanXWeekend.com. Lew can be followed on X at @nynylew.

Pineapple Support's Mission and Other Ambassadors

Pineapple Support, founded in 2018 by British performer Leya Tanit, was established following a series of losses within the adult industry attributed to depression and other mental illnesses. The organization is a qualified 501(c)(3) tax-exempt organization in the United States. It has facilitated connections between over 14,000 adult performers and mental health services, offering free and low-cost therapy, counseling, and emotional support.

The organization has been expanding its team of brand ambassadors. On April 21, 2026, Pineapple Support named creator Ocean Hanx as a brand ambassador. Leya Tanit stated that Hanx's experience as both a creator and a platform founder provides him with a distinctive voice within the community. Tanit added that Hanx's dedication to building supportive spaces for creators aligns with Pineapple Support's mission, and the organization anticipates the conversations he will help initiate. Hanx commented that success in the industry should not come at the expense of mental health, and having experienced these pressures firsthand, he understands the importance of spaces where creators feel supported and heard. Hanx expressed pride in joining Pineapple Support to advocate for mental health awareness and encourage open, honest conversations about emotional well-being in the community. Hanx can be followed on X.com.

Reagan Foxx, an adult actress, model, and cam performer, was also appointed as a brand ambassador for Pineapple Support. Foxx brings over a decade of industry experience to her role. Her understanding of performer challenges and her commitment to fostering a supportive, stigma-free environment are considered valuable additions to the team. Foxx stated that after more than ten years in any profession, one realizes a desire to give back. She believes that colleagues often become friends and family, particularly in this line of work. Foxx expressed pride in her role with Pineapple Support, an organization she credits with supporting performers in ways no other company has, by creating awareness of performer safety, mental health, and industry resources to advance careers.

Key Facts

  • Ny Ny Lew was named a Pineapple Support brand ambassador on June 30, 2026.
  • Pineapple Support is a mental health nonprofit for the adult industry, founded in 2018 by Leya Tanit.
  • Lew aims to normalize mental health conversations and promote boundary education for performers.
  • Pineapple Support has connected over 14,000 adult performers to mental health services.
  • Other Pineapple Support brand ambassadors include Ocean Hanx and Reagan Foxx.
  • Lew received three nominations for the 2026 Urban X Awards.