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Playboy Announces Int’l TV Deals

LOS ANGELES — Playboy TV International (PTVI) has concluded multiple third party programming sales deals with free-to-air broadcast stations and cable networks in Italy, France, Monaco, Iceland and Belgium. Italy’s prime satellite provider, SKY Italia, has licensed 23 Playboy branded movies that will be featured on MAX, the movie channel primarily targeting male viewers. Beginning this month, MAX will air one Playboy movie a week denoting Playboy’s programming introduction into the country.

TMC renewed its commitment for an additional 40 hours of Playboy programming from 2004 through 2005. TMC is a free-to-air station in southern France and Monaco and is carried on cable and satellite throughout the rest of the country. Under the terms of the deal, the network will continue to feature Playboy dramatic series such as Passion Cove and Playboy specials including Sexy Girls Next Door.

Furthering its stronghold in the mainstream television field, PTVI completed a new sale to the Icelandic Broadcasting Corporation. ICB has purchased 20 acquired movies from PTVI edited to cable viewing standards. Joining other basic cable and satellite networks in Western Europe carrying high-quality Playboy programming, the general entertainment channel RTL Klub in Wallonia, French-speaking Belgium, has signed a deal with PTVI for the series Women and Red Shoe Diaries, appealing no only to men but also women around the world.

The demand for quality erotic programming appealing to both men and women continues to grow and Playboy is firmly leading the niche category as the ultimate provider of soft-core entertainment. Playboy TV International’s comprehensive library contains over 3000 hours of programming content ranging from modern erotic formats to intriguing “sexumentaries,” world premiere films, dramatic series and Playmate Specials. With over 300 hours of innovative edgy programming produced each year, Playboy TV International delivers top quality adult entertainment in a variety of formats. A complete listing of Playboy’s sophisticated adult programming is available at



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