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Playboy Buys Club Jenna

CHICAGO– Playboy Enterprises, Inc. (PEI) (NYSE: PLA) today announced the acquisition of Club Jenna Inc. (CJI),a multi- media adult entertainment business founded by Jenna Jameson. The acquisition adds a premier and profitable brand to Playboy’s Entertainment Group business, with assets including a successful film productionbusiness, a library of video content, a network of web sites and a DVD retail distribution deal. Christie Hefner, chairman and chief executive officer of PEI, said: “As a best-selling author, a personality whose name is among the most-searched on the Internet and the founder of a profitable business, Jenna is a uniquely successful talent. CJI is a very attractive business, which we believe will be both financially accretive and strategically complementary as we continue to execute our multi-platform strategy. This acquisition will allow us to diversify our content offerings in the domestic TV business, while, on the online side, also expanding their existingproperties through our network of sites.” “In an increasingly complex and competitive media environment, we know that the Club Jenna brand resonates with consumers. We are looking forward to working with Jenna and her husband, CJI President Jay Grdina, as they help further accelerate the growth of our digital media businesses,” Hefner said. Both Jameson and Grdina have signed personal service agreements with PEI in conjunction with the acquisition. “This move is very exciting for us,” said Jameson. “Jay and I are pleased to be part of the Playboy family and look forward to the potential that this brings to the table.” “With the resources now available to us, we can bring Club Jenna to a level unprecedented in sophisticated entertainment,” said Grdina. Terms of the deal were not disclosed.

From the Associated Press: CHICAGO – Playboy Enterprises Inc. said Thursday it bought Club Jenna Inc., a multimedia adult entertainment business founded by adult entertainment star Jenna Jameson, for an undisclosed amount.

Club Jenna’s assets include a film production business, a video content library, a network of Web sites and a DVD retail distribution deal, Playboy said.

In addition to its namesake magazine, Playboy owns the Playboy and Spice adult television networks, and produces and distributes DVDs and videos.

Christie Hefner, Playboy’s chairman and chief executive, called Scottsdale, Ariz.-based Club Jenna a “a very attractive business.”

“This acquisition will allow us to diversify our content offerings in the domestic TV business, while, on the online side, also expanding their existing properties through our network of sites,” she said in a statement.

Both Jameson and her husband, Club Jenna president Jay Grdina, have signed personal service agreements with Playboy in conjunction with the acquisition, the company said.

Playboy shares closed 5 cents higher at $9.14 on the New York Stock Exchange.

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