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PureVanilla.com introduces Industry First Privacy Protection for Every Transaction

NEW YORK, NY — Pure Vanilla Exchange, Inc. (“PV”) (OTC:PVNX), the leader in anonymous online payment solutions, has reached a new milestone with over ten thousand members. This milestone reflects the consumer’s response to purevanilla.com’s payment processing with additional privacy protection.

Identity theft has reached a staggering US$105 bn annually which affects 1 in 4 Americans. Working to combat this, Pure Vanilla.com is leading the payment industry with the recent deployment of a new layer of Privacy Protection on every transaction. Pure Vanilla protects consumer financial information on all of its sites.

Kathy Kennedy-Ayre, VP of Marketing at Pure Vanilla Exchange, Inc. stated, “We are extremely gratified that so many consumers appreciate the privacy, ease, and security with which they can make internet purchases. Our state-of-the art system is completely owned and controlled by our company, which allows us to offer our new level of privacy protection.”

Ms. Kennedy-Ayre continued: “With the recent award of our systems’ Level 1 CISP compliance, purevanilla.com is now processing transactions at the highest level of security recognized by the payment processing industry.”
The company continues to add to the hundreds of existing merchants by integrating new web sites on a daily basis.

About Pure Vanilla Exchange, Inc.:

Pure Vanilla Exchange is an interactive payment solutions company. It operates a portfolio of brands in online commerce; government payment processing; merchant payment processing; and membership and subscriptions sectors. It markets and sells proprietary and private label payment solutions directly to consumers and merchants through online and offline sales agents throughout the United States. Its products primarily process payments using its proprietary defined access/closed loop network and its stored value card process.

The company also operates a merchant portfolio business (www.NimbleGroup.com ) which focuses on end-to-end payment solutions and transactions for high frequency, multi-unit retailers and government agencies (http://www.NimBill.com ). The company was founded in 2005.

Pure Vanilla Exchange is headquartered in New York, New York. For more information, visit: www.purevanilla.com

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