Snapchat recently launched its inaugural Snappys Awards Show, celebrating creators who have influenced culture and community on the platform. The event, held on March 31, 2026, recognized 22 creators for their creative excellence and ability to connect with audiences.

Inaugural Snappys Awards Ceremony

The Snappys Awards Show, Snapchat’s first-ever, took place on March 31, 2026. The event brought together creators, industry leaders, and special guests to honor Snap Stars who are shaping culture and community on Snapchat. The ceremony recognized 22 creators for their creative excellence, cultural impact, and ability to connect with audiences in authentic ways.

The event was streamed live on Snapchat and converted the company's Santa Monica headquarters into a theater and party space. Comedian Matt Friend served as the host for the evening. The awards honored influencers across categories including entertainment, comedy, music, sports, and beauty.

Among the attendees were top Snap Stars and cultural figures such as Harry Jowsey, Candiace Dillard Bassett, Jeremiah Brown, Nic Vans, David Dobrik, Dixie D’Amelio, Francesca Farago, JoJo Siwa, and Skai Jackson. Creators like Ashton Hall, Ella Moncrief, and Adam W were recognized as winners at the Snappys Awards Show.

The Snappys Awards recognized creators in categories such as One-to-Watch, Off-Platform Buzz, Breakout Creator, and Creator of the Year. Nominees for Creator of the Year included David Dobrik, Catherine Paiz, Landon McBroom, JoJo Siwa, and Khloe Kardashian.

Creator Monetization and Growth

During the Snappys Awards Show, Snapchat announced that Creator Subscriptions are now available to 100% of eligible Snapchatters. This development aims to help creators build sustainable businesses and deepen relationships with their fans.

The Snappys Awards build on Snapchat’s continued investment in creators, which includes new monetization opportunities and expanded distribution through Spotlight. These efforts are designed to make it easier for creators to grow their audiences and find success on Snapchat.

Data from Q4'25 indicates growth in creator engagement on the platform. Creators posting to Spotlight daily increased by 33% year-over-year. Among verified Snap Stars, there was a 60% increase in daily Spotlight posters in Q4'25 compared to the previous year. Creators who post daily to Spotlight reportedly grow their followers more than 10 times faster than those who do not.

Honorees and Special Recognition

DJ Khaled received a Lifetime Achievement Award during the ceremony. He was celebrated for his viral Stories and catchphrases that have influenced internet culture both on and off Snapchat. Kylie Jenner and David Dobrik were also among the winners recognized at the event.

Matt Friend, a comedian, impressionist, and Snap Star, brought his humor to the event to celebrate creators. Kehlani was billed to close out the evening with a special performance.

Key Facts

  • The inaugural Snappys Awards Show was held on March 31, 2026.
  • Snapchat recognized 22 creators for their excellence and impact.
  • Creator Subscriptions are now available to 100% of eligible Snapchatters.
  • DJ Khaled received a Lifetime Achievement Award.
  • Matt Friend hosted the event.
  • David Dobrik and Kylie Jenner were among the winners.