Huntington Beach, California-based pleasure product manufacturer Sportsheets has announced the appointment of Donavon Dartez as its new general manager. Dartez brings over 25 years of executive leadership experience to the role, spanning various consumer product and lifestyle brands.

New Leadership at Sportsheets

Sportsheets, a company that has operated for more than three decades, officially appointed Donavon Dartez as general manager on June 30, 2026. In this position, Dartez will oversee the company's day-to-day business operations. He will work in collaboration with Sportsheets CEO and owner Julie Stewart and the existing leadership team.

Dartez's responsibilities will include driving strategic growth initiatives, enhancing operational excellence, strengthening customer partnerships, and helping to prepare the company for its next phase of expansion. His career history includes senior leadership roles at Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, and Element Brand. Most recently, he served as vice president of operations and business development at QWW, Inc., where he also acted as an operating partner to the founder.

His experience encompasses leading large sales organizations, developing multi-channel growth strategies, managing international sourcing and manufacturing operations, and building systems and processes designed to support sustainable business growth.

Executive Perspectives on the Appointment

Julie Stewart, CEO and owner of Sportsheets, stated that Dartez brings a combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience. Stewart noted that Sportsheets has built its reputation through innovation, strong customer relationships, and a willingness to create categories. She expressed anticipation for Dartez's leadership to strengthen the company's foundation, pursue new opportunities, and continue delivering innovation.

Kelly Sofferman, executive vice president of Sportsheets, commented on Dartez's experience, stating it makes him a natural fit for the company's future direction. Sofferman highlighted Dartez's thoughtful and disciplined approach to leadership, his understanding of both customers and operations, and his ability to align teams around shared goals. Sofferman expressed eagerness to work with Dartez to grow the business and support partners globally.

Dartez himself acknowledged Sportsheets' history in the industry, noting its reputation for innovation, quality, and customer loyalty. He stated that the company's history of creating products and categories that have influenced the industry was a significant draw for him. Dartez expressed enthusiasm to work with Julie Stewart, Kelly Sofferman, and the Sportsheets team to build on the company's legacy, strengthen partnerships, and guide its next chapter of growth.

Upcoming Industry Engagement

Donavon Dartez is scheduled to join the Sportsheets team at the upcoming ANME Founders Show in Burbank. At this event, he plans to meet with customers, distributors, retailers, and other industry partners. Dartez indicated his eagerness to listen, learn, and understand how Sportsheets can best support its customers' success. He also stated his anticipation of meeting partners at ANME to discuss future opportunities.

Sportsheets is also set to unveil a signature collection at ANME, according to a press release dated June 26, 2026.

Key Facts

  • Donavon Dartez was appointed General Manager of Sportsheets on June 30, 2026.
  • Dartez brings over 25 years of executive leadership experience from consumer products and lifestyle brands.
  • His previous roles include senior leadership at Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, Element Brand, and QWW, Inc.
  • Dartez will oversee day-to-day business operations and partner with CEO and owner Julie Stewart and the leadership team.
  • He is expected to attend the upcoming ANME Founders Show in Burbank to meet industry partners.
  • Sportsheets International, Inc. employs 16 employees, with key management including Julie Stewart (CEO), Kristin Moore (Regional Sales Manager), and Borislav Kostadinov (Director of Finance).