from www.businessinsider.com – If there’s anything that Apple has been consistent about since launching the iPhone App Store in 2008, it’s that it’s been wildly inconsistent.

This past week’s new war on porn apps is no different.

While Apple has booted thousands of sexy iPhone apps from the App Store in the past few days, there are still plenty available for anyone to download.

What are Apple’s guidelines for which porn apps to delete and which to keep? The company has not released any publicly. But one developer says Apple told him that bikini photos, skin, sexual connotations or innuendo, and anything potentially sexually arousing is now forbidden.

Mmmhmm. Maybe Apple just didn’t like his innuendo, sexual connotations, et al. Because a sweep of the App Store this morning turns up plenty of all those things.

The most obvious belong to Playboy, whose app is still available for purchase. Victoria’s Secret, the lingerie company with the famous mail-order catalog, still has an app you can download with video clips with all of the verboten attributes described above. And so on.

So is Apple giving media companies a free pass while banning indie developers’ boob-jiggling apps?

Seems that way.

Will Sports Illustrated and GQ and FHM be banned from posting their sexy photos in future iPhone or iPad apps? Or will the magazine industry — hoping that Apple’s iPad and iPhone can help slow its decline — need to publish Puritan editions to make it past Apple’s censors?

We’ll have to wait and see.