LOS ANGELES — Steve Jobs has delivered the hardware and now Hugh Hefner has delivered the software.

With the eagerly-anticipated Apple iPhone finally in retail stores, Playboy.com is celebrating the glorious gadget with the launch of “iPlayboy,” a collection of multimedia features guaranteed to turn up the heat on that cool, new phone.

iPhone owners may visit Playboy.com to download a free set of twelve
sexy non-nude Playmate wallpapers, a separate photo album with twelve
additional Playmate photos, a complete 1-hour episode of Playboy Radio’s
“The Playmate Hour” (SIRIUS Satellite Radio # 198) with hosts Miriam
Gonzalez (Miss March ’01) and Pilar Lastra (Miss August ’04) and a
Playboy.com Cyber Girl video, all customized for the Apple iPhone. It’s the
next best thing to having Playmates on speed dial.

“We have always tried to stay ahead of the curve by delivering the fun,
sophistication and sexiness of Playboy to our fans on the newest and
hottest media platforms,” said John D. Thomas, editor of Playboy.com. “And
with so much buzz surrounding the all-in-one Apple iPhone, we knew we had
to develop something specifically designed just for this device.”

Simple instructions for downloading and installing “iPlayboy” are
available at www.playboy.com.