Überlube, a brand focused on intimate wellness, will make its initial appearance at XBIZ Expo, collaborating with designer Melanie Rose. The brand aims to connect with industry professionals and consumers through Rose's curated spaces during the event.
Überlube's XBIZ Expo Debut
Überlube is set to debut at XBIZ Expo, marking its first participation in the event. The brand has partnered with designer Melanie Rose for its appearance. Überlube plans to highlight its approach to intimate wellness, with the goal of helping consumers achieve greater confidence and comfort.
During the Expo, attendees will have the opportunity to engage with Überlube through rooms designed by Melanie Rose. This collaboration is intended to showcase Überlube's offerings within the premium lubrication sector. Cheryl Sloane, Brand Director at Überlube, stated that the brand is looking forward to connecting with the industry and introducing more individuals to the Überlube experience.
XBIZ Expo is a trade show exclusively for industry professionals, including manufacturers, retail buyers, educators, reviewers, influencers, and press. The 2025 XBIZ Expo is scheduled to run from January 16-19. Event registration for the 2025 Expo opens on Thursday, January 16, at 5 p.m. in the main foyer of the Loews Hollywood Hotel. Exhibit booths for the 2025 Expo will open on Friday, January 17, at 10 a.m. in the Hollywood Ballroom.
Melanie Rose's Industry Engagements
Melanie Rose, an interior designer and sex educator, is known for hosting "How to Build a Sex Room." Her involvement with Überlube at XBIZ Expo follows her scheduled appearance at Sex Expo 2027. At Sex Expo 2027, Rose is slated to present "Design Your Desire: How to Build a Sex Room" on Friday, January 8, at 3 p.m. This session, also referred to as "Room for Pleasure: How to Create a Sexier Space," will offer creative strategies for designing intimate spaces. Her presentation will cover transforming a bedroom to reflect fantasies, including setting the mood with décor and incorporating erotic art, toys, and furniture.
Sex Expo 2027 is scheduled to take place from January 7-10 at the JW Marriott L.A. LIVE. Consumer-focused programming for Sex Expo 2027, sponsored by Chaturbate, is scheduled for Friday, January 8, and Saturday, January 9. These sessions will address topics such as relationships, communication, pleasure products, kink, and sexual confidence. Other speakers at Sex Expo 2027 include Alicia Sinclair, Goody Howard, and Dr. Tara.
Recent Industry Developments
The adult industry has seen several product introductions and partnerships recently. Lovely Planet, a manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with Dorcel to include all Dorcel physical pleasure products. Arcwave has introduced Air, a new stroker from its Pleasure Air collection. Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.
Haute Sugar, a new lifestyle brand combining intimate wellness with fashion-inspired design, will also make its industry debut at XBIZ Expo in Los Angeles this January. Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection. Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples. Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place January 7-10 in L.A.
In other news, industry marketing strategist and certified sex educator Casey Murphy hosted a free live webinar for independent sexual wellness product manufacturers. Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine. Aneros has launched its new Aneros Media Website, a digital platform designed to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.
Key Facts
- Überlube will make its first appearance at XBIZ Expo.
- Überlube has partnered with designer Melanie Rose for its XBIZ Expo debut.
- Cheryl Sloane is the Brand Director at Überlube.
- Melanie Rose is an interior designer and sex educator, known for hosting "How to Build a Sex Room."
- XBIZ Expo is a business-to-business trade show for industry professionals.
- Sex Expo 2027 is scheduled for January 7-10 at the JW Marriott L.A. LIVE.
