Will Ranscombe, CEO and cofounder of British pleasure brand Love Not War, is scheduled to speak at the Reimagine Sexuality Virtual Conference (RSVC) on October 1. Ranscombe's presentation will focus on sustainability within the sextech industry, highlighting Love Not War's approach to eco-conscious product development and business practices.

Love Not War's Sustainability Mission

Ranscombe's presentation, titled "Pleasure Should Not Cost The Earth: Sustainability in the SexTech Industry," will address the intersection of sex toys and sustainability. A representative stated that the presentation will delve into Love Not War's efforts to combine pleasure with eco-consciousness. Ranscombe is expected to share insights into the sustainable practices and ethical considerations that form the basis of Love Not War's mission. This includes the brand's commitment to utilizing eco-friendly materials, reducing waste, and adopting ethical production methods while developing high-quality pleasure products.

Love Not War was established with sustainability as a core pillar of its business model from its inception. The company's team possesses collective experience in the sextech industry, encompassing product design, manufacturing, and marketing. This experience led the team to observe areas within the industry where sustainable practices were not prioritized. While some independent makers and designers work with renewable materials, and some larger manufacturers make claims about being vegan or offer limited runs of eco-friendly products, Love Not War identified a gap for a business built entirely around sustainability from the start.

Ranscombe expressed enthusiasm for the speaking engagement, stating a desire to share his experience, knowledge, and passion for sustainability within the sexual wellness sector. He noted Love Not War's belief that pleasure should not come at the expense of the planet and expressed anticipation for sharing the brand's journey in creating sustainable pleasure products that aim to enhance intimacy and contribute to a greener future. Ranscombe views the conference as an opportunity to engage with other industry professionals.

Consumer Demand and Eco-Conscious Practices

The creation of Love Not War was influenced by a rising demand from consumers for more planet-friendly pleasure products that do not compromise on quality and luxury. The company recognized that sex toy customers are increasingly informed and vocal about their preferences, including a desire for sustainable options. Love Not War aims to make sustainability appealing to consumers.

In a further step towards its sustainability goals, Love Not War announced carbon neutral shipping on all customer orders. This initiative involves offsetting the carbon emissions generated from shipping parcels by supporting projects designed to remove carbon dioxide from the atmosphere. This balances the carbon impact of each delivery. Ranscombe, as Co-Founder and CEO of Love Not War, stated that offering carbon neutral shipping is a source of pride for the company and represents another step in its pursuit of sustainability. He emphasized that sustainability is a core value for Love Not War and that the commitment to reducing environmental impact and lowering the carbon footprint is integral to the company's operations. Ranscombe also noted that consumers value efforts made to help the environment, and providing sustainable deliveries through carbon offsets is one of many practices the brand is implementing.

Love Not War has been recognized for its eco-friendly approach, having been named ‘Best Sustainable Sex Toy Brand’ at the annual Marie-Claire Sustainability Awards. The company's focus on sustainability aligns with broader consumer trends. A recent study indicated that nearly 90% of respondents would be willing to pay more for sustainable products and services, and 56% ranked a company’s sustainable efforts and practices above brand names.

Key Facts

  • Will Ranscombe, CEO and cofounder of Love Not War, will speak at the Reimagine Sexuality Virtual Conference (RSVC) on October 1.
  • His presentation is titled "Pleasure Should Not Cost The Earth: Sustainability in the SexTech Industry."
  • Love Not War is a British pleasure brand founded with sustainability as a core business pillar.
  • The brand recently announced carbon neutral shipping for all customer orders.
  • Love Not War was named ‘Best Sustainable Sex Toy Brand’ at the Marie-Claire Sustainability Awards.