Who has been promoted to Director of Education & Outreach at XR Brands?

Josh Ortiz, also known as 'The Dad Bod Dom', has been promoted to Director of Education & Outreach at XR Brands.

XR Brands Promotes Josh Ortiz to Director of Education & Outreach

Q: What is XR Brands' commitment with this new appointment?

XR Brands' recent promotion of Ortiz reflects the company's continued commitment to supporting brick-and-mortar retailers and education-driven sales.

Q: What industry recognition has Josh Ortiz received?

In 2025, Ortiz received the AVN 'O' Award for Outstanding Sexual Wellness Advocate.

Josh Ortiz, known as 'The Dad Bod Dom', appointed as XR Brands' Director of Education & Outreach to lead retail education and certification program.

XR Brands has promoted Josh Ortiz to Director of Education & Outreach, a move that further strengthens the company's commitment to education-driven sales and inclusive retail training. Ortiz, widely known as "The Dad Bod Dom," will lead the development of a comprehensive retail education and certification program designed specifically for brick-and-mortar partners and their staff.

Ortiz joined XR Brands in 2018 and has been a driving force behind the company's education strategy since then. His approachable teaching style, deep product knowledge, and commitment to creating inclusive, shame-free learning environments have made him one of the most respected educators working in adult retail today.

Background and Experience

Ortiz has been a cornerstone of XR Brands' grassroots education efforts since joining the company. His experience and expertise will be instrumental in developing a comprehensive retail education and certification program that meets the needs of brick-and-mortar partners and their staff.

In his new role, Ortiz will lead the development of structured certifications, in-person store visits, private trainings, and public classes – bringing XR Brands' education strategy directly to the sales floor. This initiative is part of the company's long-standing commitment to education-driven sales and inclusive retail training.

Industry Recognition and Awards

Ortiz has earned numerous awards and recognition within the industry for his work in promoting inclusivity, normalizing conversations around pleasure, and dismantling shame through education. In 2025, he received the AVN "O" Award for Outstanding Sexual Wellness Advocate.

XR Brands' promotion of Ortiz reflects the company's continued commitment to supporting brick-and-mortar retailers, which remain the backbone of the pleasure-product marketplace. The move is also a testament to Ortiz's dedication and expertise in creating inclusive and affirming sex education accessible to all.

Company Overview

XR Brands is one of the adult industry's most influential pleasure-product manufacturers and distributors. The company has consistently released new and innovative adult products, including electrostimulators like the Master Series Elektra and ergonomic items like the Octo-Twist.

XR Brands' recent launches, such as the Hentai Fantasies stroker collection and K-Pop Idols love doll, showcase the company's strategic move into diverse themes and cultural niches. This approach offers multiple entry points for retail collaboration and targeted promotional campaigns.

Key Facts

XR Brands has promoted Josh Ortiz to Director of Education & Outreach.
Ortiz will lead the development of a comprehensive retail education and certification program designed specifically for brick-and-mortar partners and their staff.
He joined XR Brands in 2018 and has been a driving force behind the company's education strategy since then.
Ortiz received the AVN "O" Award for Outstanding Sexual Wellness Advocate in 2025.
XR Brands is one of the adult industry's most influential pleasure-product manufacturers and distributors.

The promotion of Ortiz to Director of Education & Outreach further solidifies XR Brands' commitment to education-driven sales and inclusive retail training. As the company continues to expand its product categories and visibility in the adult market, it presents opportunities for sales partnerships with retailers looking to diversify their offerings.