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You’ll Have to Pay to Listen to Stern

New York- Can’t live without Howard Stern? Get ready to put your money where his mouth is. To tune into the Sirius satellite radio network, New Yorkers will have to plunk down $100 or more for equipment, figure out a place to stick the antenna, and then pay a $12.95 monthly subscription fee.

But despite the cost, Sirius and its satellite rival, XM, are increasingly popular with music and sports fans. Sirius, which launched in New York in 2002, passed the 600,000 subscriber mark last month – and Stern’s defection should send that number soaring.

“I’ll probably pay,” said Trevis Turner, 21, a Brooklyn chef. “I listen to him on the radio and watch on TV. He says true things. He keeps it real.”

Sirius already boasts 120 channels of around-the-clock music, talk, news and sports that is beamed to Earth by satellite.

NFL games, the NPR program “Fresh Air,” and Elvis Presley channel, and music shows hosted by rapper Eminem are some of the draws.

To listen in, subscribers need an antenna to receive the signal, a tuner, and adapters to hook them up to their car or home audio systems.

Theoretically, anyone who installs the gear and buys a monthly subscription will have access to Sirius. But the company admits some New Yorkers – like renters in apartment buildings with no roof access – may have a hard time positioning the antenna with a clear west-facing view of the sky.

“We have pretty good coverage,” Sirius spokesman Ron Rodrigues said. “There are always going to be spots where there’s a problem.” To help, there are “repeaters” across the city to boost the signal.

“We’re pretty confident a majority of Manhattan will get the signal,” Rodrigues said.

 

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