YouPay, a gifting platform, has announced its third annual fundraising initiative for Pineapple Support, a nonprofit offering mental health resources to adult creators. For the month of July, YouPay will donate 50 cents to Pineapple Support for every gift purchased through its platform.

Third Annual Fundraising Initiative

The third annual, month-long fundraising initiative was announced on June 30, 2026, in New York. This July, YouPay will donate 50 cents to Pineapple Support for every gift purchased through the platform. Pineapple Support provides free and subsidized mental health resources to adult creators worldwide.

Matt Holme, CEO of YouPay, stated that the YouPay community has raised over $17,000 over the past two years. Holme added that a healthy creator economy requires people to be okay, which includes access to therapy, crisis support, and mental health resources, especially in an industry where these are not always easy to find.

Leya Tanit, CEO of Pineapple Support, noted that the YouPay partnership represents a commitment to the community. Tanit stated that the funds raised through YouPay’s Gifting Month directly expand Pineapple Support’s capacity to support struggling creators. She added that every gift sent in July is a reminder that the industry can and does take care of its own.

Previous Fundraising Efforts and Commitments

YouPay’s fundraising support for Pineapple Support began in July 2024. The first charity campaign, which concluded on August 2, 2024, raised a total of $5,247 for Pineapple Support. This campaign was described by YouPay as a "July charity campaign."

Following the success of the first campaign, YouPay announced its intention to make its fundraising support for Pineapple Support an annual event. Holme, then Founder and CEO of YouPay, stated that the company believed strongly in supporting the creator community and would run the same campaign in July 2025. He also thanked the creator community and their fans for their support.

In December 2024, YouPay joined Pineapple Support as a partner-level sponsor. This followed their July fundraising campaign, which had raised over $4,000 for Pineapple Support. At that time, YouPay also introduced a permanent $1 donation option at checkout on its platform. Holme reiterated YouPay's commitment to the adult content creator community and the work of Pineapple Support, stating that the fundraising campaign's success led to the commitment to make it an annual event.

Pineapple Support was founded in 2018 by Leya Tanit. The organization has connected over 14,000 adult performers and industry members to mental health services, including free and low-cost therapy, counseling, and emotional support. Tanit expressed gratitude for YouPay's campaign and ongoing support, noting that their commitment would help reach more performers in need of mental health resources.

In a related development, Pineapple Support also welcomed MintStars as a supporter. YouPay and MintStars initiated a charity sponsorship with Pineapple Support as a key initiative for their collaboration partnership. Jessica Van Meir, Co-founder and COO of MintStars, stated that combining their collective user bases to support a charity that helps creators was their first priority. Holme, Co-founder and CEO of YouPay, noted that collaborating with MintStars to support Pineapple Support was an opportunity for YouPay and its users to contribute to the adult content creator community. Tanit expressed excitement and gratitude for working with YouPay and MintStars to increase awareness of Pineapple Support's services and their commitment to supporting them. MintStars and YouPay were set to jointly run a fundraising campaign across their platforms to kick off their support.

Industry Context

The announcement of YouPay's fundraising initiative comes amidst other industry news. On June 30, 2026, Pineapple Support named Ny Ny Lew as its newest brand ambassador. Also on June 30, 2026, the U.S. House of Representatives passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions for federal age verification by adult websites, though the bill faces opposition in the Senate. Creator Devin Drills launched an official website through PAYSITE on June 29, 2026.

An "AV Bulletin: Midyear Roundup" on June 26, 2026, provided an update on age verification laws, noting that more state laws have been enacted and proposed at federal and international levels since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton. Lawsuits resulting from AV laws have also begun to play out in courts. On June 23, 2026, a federal judge dismissed a lawsuit alleging that SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction. The Association of Sites Advocating Child Protection (ASACP) updated its Restricted to Adults (RTA) labeling resource page on June 23, 2026.

A bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce on June 22, 2026, could bring a proposed federal age verification law before the full House, though it faces challenges. Arizona Governor Kate Hobbs vetoed HB 2133, the “Protect Act,” on June 20, 2026, which would have imposed new requirements for adult content uploaded online. Brazil’s National Data Protection Authority (ANPD) began monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA) on June 19, 2026. On the same day, U.K. media regulator Ofcom fined First Time Videos 80,000 pounds (more than $100,000) for failing to implement age checks required by the Online Safety Act.

Key Facts

  • YouPay launched its third annual fundraising initiative for Pineapple Support on June 30, 2026.
  • For July 2026, YouPay will donate 50 cents to Pineapple Support for every gift purchased through its platform.
  • YouPay has raised over $17,000 for Pineapple Support over the past two years.
  • Pineapple Support provides free and subsidized mental health resources to adult creators worldwide.
  • The first YouPay fundraising campaign in July 2024 raised $5,247 for Pineapple Support.
  • YouPay committed to making its fundraising support for Pineapple Support an annual event.