AVN Media Network has announced the seminar schedule for the 2027 Adult Novelty Expo (ANE), which will take place from January 20-22 at the Virgin Hotels Las Vegas. The expo, a B2B event for the pleasure products sector, will feature seminars addressing current topics for manufacturers, online and brick-and-mortar retailers, and other professionals in the adult entertainment industry.

The 2027 ANE is part of the larger AVN Adult Entertainment Expo 2027, which runs from January 20-23 at the same venue. The broader expo is described as a premier B2B and consumer adult industry event, drawing tens of thousands of attendees, including over 5,000 adult stars and content creators, more than 500 brands, industry professionals, media, and fans from around the globe. The AVN Adult Entertainment Expo culminates with the GayVN Awards on January 21 and the AVN Awards Show on January 23, 2027.

Seminar Schedule Highlights

The ANE seminars are open to all registered trade attendees, with qualified buyers eligible for complimentary trade badges. The schedule begins on Wednesday, January 20, with "So you want to open your own store," a new seminar designed to discuss the requirements for establishing a brick-and-mortar store, including cash flow, inventory, staffing, zoning laws, and taxes. This will be followed by "State of the Pleasure Products Industry," where industry professionals will share insights into the future of the business, addressing concerns about mainstream store encroachment and recovery from economic downturns.

Thursday, January 21, will feature "Basics for Retailers," covering G-Spot, Anal, Lubricants, and BDSM products, including marketing strategies and demonstrations. Another seminar, "What Do Buyers Buy?", will explore factors influencing product selection by buyers, such as social media trends, unique designs, price points, and packaging. A legal panel titled "Where do we go from here?" will address new legislation, restrictions, and requirements impacting the adult industry, offering guidance on navigating the legal landscape of the sexual wellness sector.

On Friday, January 22, seminars include "What does it take to enter the sexual health and wellness world?", focusing on how new companies can make an impact in the industry through robust social media, warranties, or customer service. The final seminar, "All aspects of AI in the Pleasure Products Retail World," will discuss the integration of AI technology for customer experience, business operations, and staying current with technological advancements.

Event Details and Participation

The seminars are designed to be interactive, featuring conversations among presenters and allowing time for discussion and questions. Kim Airs, AVN’s Contributing Editor for Pleasure Products and a 2024 AVN Hall of Fame inductee, will moderate the seminars. Registration for the ANE seminars is available through noveltyexpo.com.

The Virgin Hotels Las Vegas, located at 4455 Paradise Road, will serve as the venue for both the ANE and the broader AVN Adult Entertainment Expo. The property's convention spaces, theaters, lounges, and party venues will host all activities. Official show hours for the Expo floor are scheduled as follows: Wednesday, January 20, VIP 12:00 p.m.–8:00 p.m., General Admission 1:00 p.m.–8:00 p.m.; Thursday, January 21, VIP 12:00 p.m.–8:00 p.m., General Admission 1:00 p.m.–8:00 p.m.; Friday, January 22, VIP 12:00 p.m.–8:00 p.m., General Admission 1:00 p.m.–8:00 p.m.; and Saturday, January 23, VIP 11:00 a.m.–4:00 p.m., General Admission 12:00 p.m.–4:00 p.m. Attendees must be 18 or older.

Industry Presence and Opportunities

The AVN Novelty Expo 2027 is a distinguished B2B event for the pleasure products sector, offering business and networking opportunities for professionals, industry leaders, experts, and companies in the beauty products and leisure industry. The event is expected to attract over 15,000 professionals and decision-makers across all industry segments. More than 250 leading brands from the pleasure and beauty industry are anticipated to showcase products and trends. Additionally, over 30 networking events are planned to facilitate connections among professionals, buyers, and vendors. The expo is also expected to draw coverage from over 1,500 media personnel, which can boost brand visibility for exhibitors.

Key Facts

  • The 2027 Adult Novelty Expo (ANE) will be held from January 20-22, 2027.
  • The event takes place at the Virgin Hotels Las Vegas.
  • Seminars are open to all registered trade attendees; qualified buyers can receive complimentary trade badges.
  • Kim Airs, AVN’s Contributing Editor for Pleasure Products and 2024 AVN Hall of Fame inductee, will moderate the seminars.
  • The ANE is a B2B event for the pleasure products sector, part of the larger AVN Adult Entertainment Expo 2027 (January 20-23).
  • The expo is expected to host over 15,000 professionals and decision-makers, and more than 250 brands.