from www.dailymail.co.uk – A porn mogul is planning a chain of hotels where guests stay for free – if they allow their sex sessions to be broadcast live on the web.

Swedish businessman Berth Milton Jr says he plans to open 100 of the shocking sex hotels in hotspots around the world.

Milton, the son of the man credited with creating hardcore porn in the 1960s, believes the amateurish sex sessions will be a gold mine.

Although guests will stay for free, he reckons porn lovers will pay to watch members of the public having sex.

‘The numbers are astonishing,’ insisted Milton, calculating that a single hotel could generate $43.8 million a year in subscription fees from voyeurs watching from computers around the world.

He believes his sex hotels will work because they will be so graphic – and also believes people will look back and see his plans as the start of something massive.

‘The important thing is to go all the way – not halfway or a third of the way,’ Milton said.

‘Imagine how they were laughing at Steve Jobs and Bill Gates when they came up with their own ideas.’

Milton said he has been doing ‘field research’ at more than a dozen swingers’ clubs around Barcelona.

And he believes the success in the hotel will be the opportunity to watch real people having sex – rather than an over-the-top experience more akin to regular porn.

‘It has to be a hotel for non-swingers as well – not super-explicit where everybody’s running around naked,’ Milton said.

‘That takes the style and class out of it.’

In the 1990s, Milton built the reputation of a porn visionary while at the helm of Private Media Group, one of the first firms to really make the most of x-rated material on DVDs.

But Private Media’s fortunes have since faded as free Internet porn has sapped demand for DVDs – and former business associates have accused Milton in court of looting company cash to fund a lavish lifestyle.

from www.hotelchatter.com – This idea makes the Standard New York look amateurish.

We’ve been chronicling the adventures and misadventures of sex in hotels for a while now, from hotel sex kits to in-room porn, love hotels and even recommendations on where to do it. But never have we seen something as saucy as this–a collection of sex-themed hotels.

That’s the new hotel concept being floated around by Berth Milton Jr., a Swedish porn publisher, but wait–it gets kinkier. The hotel wouldn’t work like your usual hotel spot where you check-in, hand over a credit card, get your room key and head on upstairs. No, no, no.

Instead, guests will be given free rooms in exchange for broadcasting their sexytime on the internet. Yes, this will be the ultimate webcam sex hotel.

The New York Post reports that Milton is pushing hard to roll out this sexy concept in order to save the porn publishing company started by his father, who is generally credited with starting hardcore porn in the 60s.

Detes are scant on what else this hotel wet dream will be about but if these webcam sex hotels do get started, we’re guessing there has to be free WiFi in the rooms, right? One thing Milton does insist on is this:

“It has to be a hotel for non-swingers as well — not super-explicit where everybody’s running around naked,” Milton said. “That takes the style and class out of it.”

Um…that is all.