Vixen Media Group (VMG) launched WIFEY in March 2025, an erotic entertainment brand and website focusing on couples exploring consensual non-monogamy, particularly the hotwife lifestyle. The platform presents an intimate look at ethical non-monogamy (ENM) in a documentary style, featuring interviews with real-life couples and professional male performers.

WIFEY's Concept and Content

WIFEY, headquartered in Los Angeles, California, was officially announced in March 2025 as part of VMG’s expansion into new niches of erotic storytelling. The brand was created to highlight real couples and their intimate experiences, emphasizing trust, communication, and consent. WIFEY blends high production values with an unscripted, emotionally grounded approach to adult content.

The content centers on couples engaged in consensual non-monogamy, with a particular focus on the hotwife dynamic. This relationship model involves one partner, typically the woman, having sexual experiences outside the relationship with the knowledge and consent of the other partner. Unlike scripted adult productions, WIFEY emphasizes unscripted moments, personal interviews, and emotional context, presenting scenes as part of broader relationship narratives.

Each weekly scene on WIFEY begins with an intimate interview where real couples openly share their journey into partner sharing. Following the interview, a professional performer joins the wife while the husband watches. The platform utilizes immersive cinematography, behind-the-scenes vignettes, and husband POVs to capture moments of anticipation, excitement, and emotion. VMG’s production standards are applied to blend authentic storytelling with adult content, aiming to offer a look into modern relationships.

Featured Couples and Performers

Jessi Rae, a content creator, made her mainstream adult debut on WIFEY in March, accompanied by her husband Matt. Jessi Rae stated that she cherishes the opportunity to share her truth about the hotwife lifestyle on a high-profile platform. Her spotlight on the site culminates with a sex scene featuring Jessi Rae and VMG contract star Jason Luv.

Jessi Rae commented on the project, stating that she immediately thought it was a brilliant concept. She expressed appreciation for the platform's ability to give people a voice to share their stories. She also noted the diversity of the lifestyle, with each couple bringing unique interests, suggesting the content feels endless. Jessi Rae described the initiative as groundbreaking and predicted it would evolve into an important platform for exploring human desires. She added that it offers viewers the opportunity to question themselves and explore their own fantasies in a thoughtful and empowering way.

Other couples featured on WIFEY include Candice & Chris, Kayla & Ronin, Alyx & Dean, Summer & Dean, Victoria & Leo Rey, Caasie & Christian, Lorreign & Anthony, Danielle & Richard, Sammm & Alex, Rebecca & Alex, Andi & Joey, Savvy & Alex, Serenity & Mr. Cox, Sienna & Logan, and Sadie & Joe.

Brand Ambassador and Partnerships

In October 2025, Serenity Cox was announced as the official Brand Ambassador for WIFEY. Serenity Cox will join Bliss Cruise in November as WIFEY participates as a top sponsor of the adult lifestyle cruise for partner-sharing couples.

WIFEY received mainstream attention shortly after its launch when it was mentioned on the daytime talk show The View. This mention sparked conversation about consensual non-monogamy and its cultural visibility.

Key Facts

  • WIFEY is an American erotic entertainment brand and website owned by Vixen Media Group (VMG).
  • The platform launched in March 2025 and is headquartered in Los Angeles, California.
  • WIFEY focuses on documentary-style content featuring real couples exploring ethical non-monogamy, specifically the hotwife lifestyle.
  • Content includes intimate interviews with couples and sex scenes involving the wife and a professional performer, with the husband present.
  • Jessi Rae and her husband Matt were featured in WIFEY's launch content, with Jessi Rae performing with VMG contract star Jason Luv.
  • Serenity Cox was announced as WIFEY's official Brand Ambassador in October 2025.