Eldorado Trading has initiated preorders for the new Blō collection of flavored lubricants from JO, with product shipments scheduled to commence on July 13, 2026. The Blō collection features five flavors and is formulated with body-safe, sugar-free ingredients.

Product Launch and Availability

Preorders for JO's new Blō flavored lubricants are now being accepted by Eldorado Trading. Shipments of the Blō collection are set to begin on July 13, 2026. The announcement was made on July 7, 2026, at 10:08 AM PDT from Broomfield, Colorado.

The Blō collection includes five flavors: Strawberry, Watermelon, Strawberry Lemonade, Mango Peach, and Orange Limeade. These flavored lubricants are packaged in one-ounce bottles. Customers interested in preordering can do so through Eldorado Trading.

Ingredient Profile and Product Design

A representative for the product stated that JO Blō is an oral pleasure gel specifically designed for oral use on a penis. The formulation includes menthyl lactate, ethyl menthone carboxamide, butea superba extract, sucralose, glycerin, propanediol, and xanthan gum. The product is made with body-safe ingredients and features a sugar-free formula. This design aims to support what the representative described as "confident, intentional pleasure."

JO is also known for other flavored lubricant lines. The JO Bake Shoppe Collection, for example, is inspired by classic bakery desserts and is designed to be tasted. Another line, JO Cocktails Flavored Lube, offers alcohol-free classic cocktail flavors. These products are available from various vendors, including The Love Store, where JO Cocktails Flavored Lube is priced at $11.99, with a sale price of $9.60. Liquor Lube, a separate brand, offers a 4 oz 'Sex on the Beach' flavored water-based personal lubricant manufactured in China, priced at $4.59 USD.

JO emphasizes its commitment to quality, stating that its products are made in the USA, are award-winning, use quality ingredients, offer a pleasure guarantee, and are FDA cleared. The company also produces Stroker Lube, designed for consistent glide and smooth control.

Market Context and Related Releases

The introduction of JO's Blō collection follows a series of new product releases in the adult industry. On July 6, 2026, Orion Wholesale debuted the "Six in a Row 2.0" dildo set from its You2Toys line. Full Circle introduced its "Savage Sex Sauce" lube collection on July 2, 2026, the same day pleasure brand Sustory launched its "Rex" tapered dildo.

Earlier in July, Kheper Games released its "Sex Tower" couples game on July 1, 2026. Also on July 1, 2026, Mylo unveiled a new 3-in-1 massager, and Orion Wholesale expanded its "Bad Kitty" line with two new sex swings. Towards the end of June, on June 30, 2026, new sexual wellness brand Mila raised $2.5 million in pre-seed funding. Our Erotic Journey announced plans to debut a new app and six compatible pleasure products at the ANME trade show in Burbank, also on June 30, 2026. Blush introduced the "Twin Python" from the Serpent Collection of its Temptasia line on June 30, 2026. Additionally, Sportsheets appointed Donavon Dartez as its new general manager on June 30, 2026.

Key Facts

  • Eldorado Trading is accepting preorders for JO's Blō flavored lubricants.
  • Shipments for the Blō collection are scheduled to begin on July 13, 2026.
  • The Blō collection includes Strawberry, Watermelon, Strawberry Lemonade, Mango Peach, and Orange Limeade flavors.
  • Blō lubricants are formulated with menthyl lactate, ethyl menthone carboxamide, butea superba extract, sucralose, glycerin, propanediol, and xanthan gum.
  • The product is described as a sugar-free, body-safe oral pleasure gel designed for oral use on a penis.
  • JO products are made in the USA, award-winning, use quality ingredients, offer a pleasure guarantee, and are FDA cleared.