Eldorado Trading Company has partnered with Paradise Pleasure Products to launch a new line of adult pleasure products, "The Art of Illumination Collection," as its exclusive U.S. distributor. This collaboration introduces a new series of LED-enabled pleasure products to the U.S. market, with shipping scheduled to commence later this month.

Eldorado's Distribution Partnership

Eldorado Trading Company, based in Broomfield, Colorado, has become the exclusive U.S. distribution partner for Paradise Pleasure Products' "The Art of Illumination Collection." This partnership excludes Canada. Eldorado Trading Company is described as one of North America’s influential distributors of adult pleasure products. The company has received multiple Distributor of the Year awards from industry publications such as AVN, XBIZ, and StorErotica.

Paradise Pleasure Products is an offshoot of Paradise Marketing. The new line debuted at XBIZ Expo in Hollywood, which runs from January 8–12. Retailers attending the Paradise Pleasure Products suite at XBIZ Expo are able to preview the collection and place advance orders through Eldorado to secure early shipments.

"The Art of Illumination Collection" Details

"The Art of Illumination Collection" is launching this week. Paradise Pleasure Products describes the line as the world's first fully immersive LED pleasure toy collection. The collection integrates customizable lighting, vibration, and mobile-app control. The company states that the Illumination series enhances body curves and movements, allowing users to personalize their experience by adjusting LED color, intensity, and rhythm. This control is available through the device itself or via a mobile application, offering command over both light and vibration.

The initial collection consists of four products: The Wand, The Rabbit, The Plug, and The Bullet. Each product features fully customizable LED and vibration functions. All products in the collection are IPX7 waterproof, allowing for use in and out of water. To enable users to enjoy the ambient lighting when not actively in use, each product, with the exception of The Plug, includes a display stand. The Plug is designed to stand on its own. Every product comes with a magnetic USB charging cable and an Ultra Suede soft carrying case.

Tori Titus-McCrobie, sales director for Paradise Pleasure Products, stated that the partnership with Eldorado is intended to bring new energy into the pleasure category. Titus-McCrobie indicated that the Illumination series was developed to provide retailers and consumers with a reason to engage, by blending technology, design, and personalization.

Key Facts

  • Eldorado Trading Company is the exclusive U.S. distributor for Paradise Pleasure Products' "The Art of Illumination Collection."
  • "The Art of Illumination Collection" launched the week of January 8, 2026, with shipping slated to begin later in the month.
  • The collection includes four products: The Wand, The Rabbit, The Plug, and The Bullet.
  • Products feature customizable LED color, intensity, rhythm, and vibration, controllable via device or mobile app.
  • All products are IPX7 waterproof and include a magnetic USB charging cable and an Ultra Suede soft carrying case.
  • The collection debuted at XBIZ Expo in Hollywood, which took place from January 8–12.