IMbesharam, an Indian e-commerce platform specializing in sexual wellness products, is celebrating its 13th anniversary on September 25, 2026. The company, founded in 2013, has spent more than a decade working to normalize pleasure and democratize access to sexual wellness in India.

Thirteen Years of Growth and Transformation

When IMbesharam launched 13 years ago, buying a sexual wellness product in India often involved navigating stigma, limited access, little reliable information, and an industry that largely operated behind closed doors. Pleasure itself was rarely discussed as a normal part of personal well-being. IMbesharam set out to change this by making sexual wellness more accessible, understandable, and easier to discuss.

Over its 13-year history, IMbesharam has delivered more than one million orders and built a catalog of over 2,000 products. The platform has accumulated more than 15,000 positive customer reviews and established a community of over 500,000 people across various social media platforms, including Instagram, Facebook, YouTube, X, WhatsApp, Telegram, and Reddit.

Raj Armani, co-founder of IMbesharam, stated that the company started with the belief that pleasure is normal and access to sexual wellness should not be determined by shame, stigma, or location. The goal was to normalize pleasure and democratize sex by providing access to products, information, and conversations that allow individuals to make their own choices about intimacy.

IMbesharam has grown alongside the transformation of sexual wellness into mainstream e-commerce, quick commerce, podcasts, entertainment, social media, and popular culture. The company combines products from international and homegrown brands with education, entertainment, and culturally relevant content designed to make conversations around intimacy and pleasure feel less intimidating and more everyday.

Evolving Demographics and Company Culture

The demographics of IMbesharam's customer base have shifted significantly over the years. In its early years, approximately 70% of its customers were men. Today, 52% of its customers are women, reflecting a broader change in who is participating in India’s sexual wellness market.

This evolution is also visible within the company's workforce. It took IMbesharam nearly two years to hire its first female employee. Today, women make up about 54% of the company's workforce.

Armani noted that watching the consumer change with the company has been remarkable. He observed that when IMbesharam started, almost everything about the category had to be discreet. Today, discussions about sexual wellness occur on major podcasts, at mainstream events, on quick-commerce platforms, and through entertainment. He acknowledged that while there is still a long way to go, the conversation has undeniably moved forward.

Armani also stated that normalizing pleasure is not always about having a serious conversation about sex. Sometimes it involves a funny reel, a story about a couple, a podcast conversation, or simply seeing a product in a completely normal social environment. He believes that when the subject stops feeling unusual, that itself is progress.

Recent Achievements and Future Outlook

The 13th anniversary follows one of the strongest years in IMbesharam's history. The company recorded 20% sales growth compared to the previous year and was named Online Retailer of the Year at the XMA Awards.

IMbesharam also engaged in several collaborations and appearances. The company collaborated with Zepto at Prom Night 2026 and attended API Expo in Shanghai. Raj Armani appeared on multiple podcasts to discuss the company's products and its commitment to sexual wellness and education. IMbesharam has also expanded into short-form storytelling with several microdrama series.

Armani emphasized that the meaning of this anniversary extends beyond the number of years. He highlighted the people behind IMbesharam, including employees, partners, customers, and supporters, who believed in the company's vision before conversations about sexual wellness became mainstream. He described every shipment, customer interaction, campaign, and milestone as a collective effort.

Looking forward, IMbesharam plans to continue investing in education, customer experience, new products, and technology. The company also aims to find new ways to integrate sexual wellness into everyday Indian culture.

Key Facts

  • IMbesharam is celebrating its 13th anniversary on September 25, 2026.
  • The company was founded in 2013 by Raj Armani and Salim Rajan.
  • IMbesharam has delivered over one million orders and offers a catalog of more than 2,000 products.
  • The company has accumulated over 15,000 positive customer reviews and a community of over 500,000 followers across various social media platforms.
  • Customer demographics have shifted, with women now making up 52% of customers, compared to approximately 30% in early years.
  • Women constitute about 54% of IMbesharam's workforce, a significant increase from its early years when it took nearly two years to hire the first female employee.