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Lush’s National Naked Campaign Shut Down by Fuzz

With all our freedoms in America today, it’s hard to believe that while we are entitled to life, liberty and the pursuit of happiness, we have not yet secured the right to be naked in public. This sad truth was driven home recently when a Lush cosmetics campaign in which employees bared their buttocks was squelched by police before it began.

The promotion, intended to raise awareness about excessive product packaging, had employees at 27 U.S. stores wear only aprons reading “Ask Me Why I’m Naked.” But police in Natick, Massachusetts got wind of the planned nudity and warned two male employees that they could be arrested if they exposed their backsides, according to manager Ross Higgins. They opted to wear briefs instead.

Natick Police Lt. Brian Grassey said his department was tipped off about the event. “They were cautioned that, dependant on the conduct during this event, that should they violate the law, they were subject to arrest,” he said.

We appreciate the efforts of this Massachusetts police department to protect us from male nudity, but wish that they had looked the other way in the case of the attractive women pictured above.

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