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More on the Playboy YouTube Launch

Playboy Enterprises is launching the Playboy Audience Network and is partnering with a number of video sharing sites.

The digital distribution partnerships include YouTube, Break, Veoh, Howcast and Metacafe. Playboy has also entered into a deal with social advertising provider Mixercast, who will develop ad-supported content and contest widgets.

To promote its new YouTube channel, Playboy is having a contest inviting women to submit non-nude videos to its channel for a chance to have an audition for a photo shoot. Winning submissions will receive a trip to the Playboy Mansion for a pictorial and an audition to be Playboy’s 55th Anniversary Playmate.

The Playboy Audience Network will focus on the company’s free ad-supported lifestyle programming building on the popularity of its E! TV program “The Girls Next Door.” Original short form content will also be developed for third party distribution.

“With the Playboy Audience Network and initiatives like the YouTube talent search, we want to create more of the interactive engagement in our digital business,” said Jeremy Westin, Executive Vice President, Business Development, Playboy Media Group.


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