Adult distributors Nalpac and Entrenue have announced full-line U.S. distribution of Bswish products, including the new Bwild limited-edition range. This partnership aims to expand the reach of Bswish’s personal massagers and accessories across the American market.
Bswish Product Line and Philosophy
Bswish, founded in Los Angeles in 2007 and now based in Manhattan, specializes in personal massagers and accessories. The company emphasizes that its products are "100% body-safe, all body-friendly, mindfully priced." This approach reflects Bswish’s philosophy that feeling good should be free from compromise. The product range extends from "easy and elemental basics to sophisticated deluxe premium," designed to cater to a variety of desires.
The new Bwild limited-edition range, which includes the Bwild Bunny Infinite Classic, will be available through Nalpac and Entrenue. These new product editions are described as putting "the power of ‘O’ within reach." A representative stated that this extension of Bswish’s recognized assortment is designed to fit within various lifestyles and budgets, allowing users to indulge in their cravings and satisfy desires, whether at home or on the go.
Phoebe Grott, Nalpac's director of marketing & strategic partnership, noted that Bswish is "innovating the consumer experience with bright colors and cosmetics-inspired packaging." Grott added that launching these products at Nalpac is expected to increase the brand's reach and meet the demand for "well-priced products that deliver a superior experience."
Ian Kulp, Bswish global sales and marketing director, commented on Nalpac’s and Entrenue’s distribution approach. Kulp praised their "boutique, carefully curated and metamorphic practices, coupled with their dedication to client and retail service levels," describing them as "matchless." Kulp expressed anticipation for expanding, introducing, and showcasing Bswish’s acclaimed range of products, with the goal of placing "the power of pleasure and good vibes within reach to all bodies and persons alike."
Distribution and Sales Support
Nalpac and Entrenue, both based in Ferndale, Michigan, are adult distributors. Entrenue VP of Sales and Marketing Lily Wang described the updates to the Bwild Bunny Classic Range as "fun, inviting and a great addition for summer." Wang also stated that Entrenue "has been a long-time supporter of Bswish’s full line of approachable and innovative products."
To order Bswish products or learn more about the line, customers can contact Nalpac and Entrenue’s sales representatives. Further information is available on Nalpac.com and Entrenue.com.
In related news, Nalpac and Entrenue announced on November 29, 2023, the hiring of SaraKay Lamons as their newest sales representative. Lamons will support both Nalpac and Entrenue customers in product training, customer service, and sales-related account management. Kelsey Harris, Nalpac Sales Manager, noted that Lamons has spent over seven years in the adult industry, with experience in product procurement, employee management, and consumer relations. Harris described Lamons as a "wonderful addition to the Nalpac team" due to her "superior customer relations and product knowledge."
Lamons previously worked as a District Manager with a Dallas-based store chain, where she focused on B2C customer needs. She has also concentrated on growing her product knowledge and customer relations nationwide over the past year. Lamons expressed excitement about stepping into a role that was instrumental to her when she was in a retail setting, and she looks forward to working with the Nalpac and Entrenue teams.
The companies continue to grow, with the recent hiring of Mark Espinosa as the Lead Buyer for Entrenue also noted. Both teams are focused on providing customer support and assisting customers in making informed decisions on products and merchandising.
Key Facts
- Nalpac and Entrenue are handling full-line U.S. distribution for Bswish products.
- The distribution includes Bswish’s new Bwild limited-edition range, featuring products like the Bwild Bunny Infinite Classic.
- Bswish, founded in Los Angeles in 2007 and now based in Manhattan, specializes in "100% body-safe, all body-friendly, mindfully priced personal massagers and accessories."
- Phoebe Grott, Nalpac's director of marketing & strategic partnership, highlighted Bswish's "bright colors and cosmetics-inspired packaging."
- Ian Kulp, Bswish global sales and marketing director, praised Nalpac’s and Entrenue’s "boutique, carefully curated and metamorphic practices."
- Nalpac and Entrenue hired SaraKay Lamons as a sales representative on November 29, 2023, to support customer service, product training, and sales account management.