Nalpac, a pleasure product distributor based in Ferndale, Michigan, has acquired Scottsdale, Arizona-based adult specialty distributor Entrenue. This acquisition includes Entrenue’s Scottsdale warehouse, offices, and staff, marking a westward expansion for Nalpac.

Acquisition Details and Strategic Growth

The acquisition of Entrenue by Nalpac was announced as a rapid expansion for a West-Coast-based warehouse and offices, along with an award-winning staff. This deal, described as one of the best-kept secrets in the industry, is expected to provide growth opportunities for both companies’ manufacturing partners and customers, effective in 2023.

Nalpac CEO Steve Craig stated that the Nalpac team is enthusiastic about the merger with Entrenue and its staff, noting their shared commitment to providing high levels of customer service. Craig also indicated that this expansion supports Nalpac’s vision for growth across all sectors of the sexual health and wellness community. He acknowledged Joe Casella, founder and CEO of Entrenue, for building a unique business that developed into a distribution model transcending adult distribution.

According to a representative, the merger will grant each company’s existing manufacturing partners access to both distributors’ customer databases and product lines. Entrenue VP of Sales and Marketing Lily Wang expressed enthusiasm for the acquisition, viewing it as an intelligent and prosperous synergy beneficial to all parties. Wang highlighted that clients would benefit from an expanded customer service team operating in different time zones and additional distribution centers, leading to faster shipping in various regions. She also noted that the teams would gain access to new resources, tools, and expertise from successful team members.

Phoebe Grott, Nalpac Director of Marketing and Strategic Partnership, echoed Wang's positive sentiment. Grott mentioned her prior experience working with Joe, Lily, and the Entrenue team in retail, expressing respect for their service. She emphasized that both Nalpac and Entrenue have established industry relationships and align on values and integrity. Grott stated her excitement to collaborate with the Entrenue team to deliver services and variety at the representative level in 2023 and beyond.

Leadership Perspectives and Future Plans

Joe Casella, founder and CEO of Entrenue, reflected on his decision to sell the company he founded 16 years prior. Casella stated that he had achieved his goals during that time, which included bringing pleasure and joy to individuals, contributing to charity, improving small businesses, and supporting his staff. He sought to sell to an ethical team with a proven track record of success and a good reputation. After discussions with the Craig brothers from Nalpac, Casella identified them as his top choice. He cited their story, their work with Nalpac, the absence of negative feedback from peers, and their frequent involvement in brand exclusivity discussions with new distributors as factors in his decision.

Casella expressed confidence in Nalpac's future, stating that his interactions with them during the deal confirmed his decision. He described Nalpac as kind, possessing integrity, and having plans to expand his company. He also extended gratitude to his vendors, retail customers, and staff.

Nalpac was acquired by Steve and Andy Craig in 2017. Since then, the Craig brothers have made improvements to Nalpac, aiming to benefit their partners and customers. Nalpac has invested in technology and logistics to enhance value at the distribution level for both customers and manufacturers. The company is committed to investing in people, technology, and processes, values they plan to implement at Entrenue.

Operational Integration and Market Impact

The acquisition includes Entrenue’s Scottsdale warehouse, offices, and staff. Nalpac, based in Ferndale, Michigan, will now have a physical presence in Scottsdale, Arizona. This expansion supports Nalpac's westward growth strategy. Nalpac is also hiring an IT Support Specialist for an on-site role in Ferndale, Michigan, with remote support responsibilities for their Phoenix, Arizona team.

Entrenue has utilized various technology products and services, including Google Hosted Libraries, MySQL, Microsoft 365, Google Fonts API, Google Cloud, jQuery, CentOS, and HTTP/3. This technological infrastructure may be integrated into Nalpac's existing systems, which have undergone significant upgrades in technology and logistics.

The combined entity is expected to participate in industry events. Entrenue has previously attended the Altitude Intimates Show and the Storerotica Awards. In March 2026, Nalpac and Entrenue are preparing to showcase over 40 brands at the Altitude Intimates Show in Las Vegas. Entrenue also released its 2026 calendar catalog, "Pleasure: Past and Present," in November 2025. In June 2025, Nalpac and Entrenue received four nominations for the 18th annual Storerotica Awards.

Key Facts

  • Nalpac, a Ferndale, Michigan-based distributor, acquired Entrenue, an adult specialty distributor from Scottsdale, Arizona.
  • The acquisition includes Entrenue’s Scottsdale warehouse, offices, and staff.
  • Nalpac CEO Steve Craig stated the acquisition supports Nalpac's vision for growth across the sexual health and wellness community.
  • Entrenue founder and CEO Joe Casella sold the company after 16 years, citing Nalpac as his top choice due to their reputation and integrity.
  • The merger is expected to provide manufacturing partners access to both companies' customer databases and product lines.
  • Nalpac was purchased by Steve and Andy Craig in 2017, who have since focused on improving the company through investments in technology, logistics, and people.