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Porn.com Sells for $9.5M Cash

POMPANO BEACH, Fla. — Moniker, the first and only provider of Domain Asset Management(TM) services, today announced the sale of the domain name Porn.com for an amount in excess of US $9.5 million to MXN Ltd., an Internet media and investment firm affiliated with DOWNLOADPASS.com. Complete terms of the transaction were not fully disclosed.

The sale is the largest all-cash domain transaction in history. It is the second largest domain sale overall after Sex.com, which sold for reportedly US $12 million in cash and stock during a private sale in January 2005.

“The sale of Porn.com further reinforces the growing trend of businesses that place a high strategic value on generic domains related to their industry,” said Monte Cahn co-founder and chief executive officer of Moniker.com. “Porn.com will prove to be a valuable asset for MXN Ltd. because of its significant number of daily visitors, established type-in traffic in addition to being the top domain in the adult industry.”

At the T.R.A.F.F.I.C. West Live Auction in March 2007 in Las Vegas, bidding on the domain fetched offers originally in the US $7 million range. Moniker has continued working with interested parties to broker the sale of the domain this week.

With thousands of unique visitors a day, plans to develop Porn.com were not immediately available. Porn.com has been managed by PremiumTraffic.com, a leading parking and monetization company. The buyer intends on leaving Porn.com with PremiumTraffic.com until such time as they develop the domain.

Moniker and Monte Cahn have successfully brokered a variety of million dollar domain name sales at recent domain name auctions including Cameras.com which sold for $1.5 million at T.R.A.F.F.I.C. East 2006 in Hollywood, Fla. and Scores.com for $1.2 million at Casino Affiliates Convention Amsterdam 2007. In addition, Moniker brokered the industry’s first domain name sale for over $1 million dollars (Wallstreet.com) and the first $2 million dollar plus domain sale (Autos.com).

Premium, Generic Domain Names On The Auction Block At The Inaugural T.R.A.F.F.I.C. New York

Moniker, the pioneer of the Live and Silent domain name auction, will hold its highest profile Live Domain Auction ever at the upcoming T.R.A.F.F.I.C. New York on June 19-22, 2007 at the Grand Hyatt Hotel. Some of the premium, generic domain names on the auction block include:

— Bourbon.com — Horseracing.com — Student.com — Naked.com — Cardiology.com — Elections.com — DSL.com — Amstersdam.com — BroadwayShows.com — Ethanol.com — Locals.com — Union.com — Estate.com — Musicians.com — Scotland.com

Additional auctions will also be held at the July Affiliate Summit in Miami and the August Internext in Hollywood, Fla. Domain owners interested in selling their names at auction should contact Moniker at [email protected].

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