In the days when porn made the kind of filthy lucre that sent chills up and down the spine, Vivid’s Steve Hirsch, aka Papa Smurf, was The King Midas of all he surveyed.

Everything he touched turned to dazzling currency. Hirsch had the best movies and the prettiest girls under contract. And because of his highly successful studio system, Hirsch used to be compared to the Hollywood moguls of old. But dinosaurs die as well as buffalo, moguls and old porn ideas.

The marketing and promotion of porn has radically changed, and a company today is considered lucky if it’s got enough money to scrape for a lease on a Canoga Park crack house subbasement. Perhaps we exaggerate, though few will argue that porn is now seeing its best days in the rear view mirror.

Proof of that is the mad, almost demeaning scramble for the celebrity sex tape market. Red Light District and Papa Smurf ruled the roost there for awhile, and the Pamela Anderson tape was Papa’s crown chicken thanks to a cast of colorful characters and a suspicious barnyard genealogy that included Seth Warshavsky, Milt Ingley and Rand Gautier.

With another apparent hit on his hands in the person of the Kim Kardashian sex tape, Papa Smurf went on Adam Carolla’s LA radio show four years ago to hype it. Napoleon had a pretty good winning streak until Moscow and Waterloo, and the worm might also have turned for Papa Smurf that morning. Without fear of contradiction you could call this interview 30 minutes of unbridled court room grilling with Papa being served on a skewer.

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