Jessica Drake, an adult star for over two decades, is expanding her roles at Wicked Sensual Care, focusing on product development and marketing. Her work includes the launch of the Timeless line of lubricants and moisturizers, part of the Simply collection, designed for individuals experiencing perimenopause, menopause, and beyond.

Career Evolution and Sex Education Advocacy

Drake began her adult film career at the end of 1999. She signed a contract with Wicked Pictures in 2004, later expanding her work to include writing and directing. Over her 20-plus-year career, Drake has pursued her passions, which include activism and volunteer work.

In 2010, Drake began studying to become a certified sex educator. This pursuit was driven by her realization of the need for pleasure-based, consent-based, shame-free, and nonjudgmental sex education. When Wicked Sensual Care launched 11 years ago, Drake became the brand’s in-house educator. Her title later expanded to brand strategist, working closely with then-Director of Marketing Cassie Pendleton. Approximately four years ago, she joined the marketing team, and two years ago, she moved into product development. Currently, Drake is involved in all these areas.

Drake’s work at Wicked Sensual Care extends beyond marketing and product development. She is involved in how and why Wicked products are created to address specific markets. She states that having many responsibilities is exhilarating, and she values the ability to help bring new products to market that serve sexual health and wellness needs across all life stages, providing information and education for informed choices.

Product Development and the Simply Timeless Line

In the past year, Wicked Sensual Care launched its Sensual Massage line. Drake is currently involved in the launch of Timeless, a line of lubricants and moisturizers within the Simply collection. As a resident sex educator and brand manager, Drake monitors changing market trends, consumer feedback, and retailer requests to brainstorm new products. The brand also focuses on incorporating new ingredients to enhance intimacy and aims to become a more eco-friendly and sustainable brand.

A significant achievement for Drake is the upcoming release of Simply Timeless, an age-focused personal lubricant. The concept for Simply Timeless evolved from the positive reception of "The Guide to Senior Sex," an educational video co-created with senior sexuality specialist Joan Price. This video highlighted a demand for more information, support, and community regarding senior sexuality. Initially conceived as a single lubricant for senior sex, Simply Timeless expanded during development.

Drake noted that the National Institute on Aging reports over a million women globally experience menopause each year, yet discussions around it are often uncomfortable. This observation led to the idea of creating a line of lubricants and vaginal moisturizers with supportive ingredients for individuals experiencing perimenopause, menopause, and beyond. The Simply Timeless line now includes four different formulas, each enhanced with rejuvenating ingredients such as aloe, vitamin E, squalane, sodium hyaluronate, and olive leaf extract.

Drake is involved in every step of product development for Wicked Sensual Care, from initial concept to developing formulas with a production team and lab, and packaging. The packaging utilizes ECLs (expanded content labels) to ensure legible font size and provide additional information. Drake also designs assets to support retailers and distributors.

To coincide with the release of Timeless, Wicked Sensual Care is working on a menopause-focused "Survey of Pleasure" and plans to share its findings to advance discussions. Educators and clinicians were given an advance preview of each formula to spark conversations about perimenopause and menopause.

Reflections on a 25-Year Career

Drake’s journey from adult performer to sex educator has helped to dismantle stereotypes and open minds. She has used her expertise to create judgment-free, trauma-informed spaces. Her mission is to open minds, dismantle stereotypes, and redefine societal views on sex work and sexual pleasure.

Reflecting on her 25 years in the industry, Drake stated that the most surprising thing she learned is, "It's not about the sex; it's about the people." She expresses gratitude for her career path, acknowledging that every step, whether forward or backward, has contributed to her current position.

Key Facts

  • Jessica Drake has been an adult star for over two decades, beginning her career in late 1999.
  • She signed with Wicked Pictures in 2004 and later expanded into writing and directing.
  • Drake became a certified sex educator in 2010.
  • She serves as an in-house educator, brand strategist, and is involved in product development and marketing for Wicked Sensual Care.
  • Wicked Sensual Care is launching the Simply Timeless line, which includes four formulas of lubricants and moisturizers for perimenopause, menopause, and beyond.
  • The development of Simply Timeless was influenced by the reception of "The Guide to Senior Sex," co-created with Joan Price.