Wicked Sensual Care has launched Simply Timeless, a new line of lubricants and moisturizers specifically formulated for individuals experiencing perimenopause, menopause, and beyond. The line debuts with four products designed to address the unique needs of this demographic.

Product Line Details

The Simply Timeless line includes four distinct products: Timeless Aqua, Timeless Aqua Jelle, Timeless Hybrid + DHEA, and Timeless Silicone. Each formula within the line is free from glycerin, parabens, and propylene glycol, consistent with all products under the Simply label. These lubricants and moisturizers are crafted with rejuvenating ingredients intended to nourish and hydrate.

Timeless Aqua is a silky, water-based lubricant designed to provide a smooth, long-lasting glide with extra hydration. It contains aloe leaf juice, squalane, Vitamin E, olive leaf extract, and sodium hyaluronate. This formula can also be used as a daily vaginal moisturizer. The ingredients list for Timeless Aqua includes Water (Aqua), Propanediol, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Stevia Rebaudiana Leaf Stem Extract, Squalane, Olea Europaea (Olive) Leaf Extract, Tocopherol (Vitamin E), Cellulose gum, Hydroxyethylcellulose, Sodium Chloride, Citric Acid, Sodium Benzoate, and Potassium Sorbate. It is priced at $20.99.

Timeless Aqua Jelle is a thicker water-based formula. Timeless Hybrid + DHEA combines water-based and silicone ingredients, offering a slicker and longer-lasting experience compared to water-based options alone. Timeless Silicone is described as the slickest and longest-lasting option in the line, though it is not for use with silicone sex toys.

All Timeless bottles feature Expanded Content Labels (ECLs). These labels incorporate a more legible font size and include a peel-off back label, providing additional space for information and guidance.

Brand Strategy and Consumer Focus

Wicked Sensual Care Brand Strategist and Resident Sex Educator Jessica Drake stated that stepping into this space feels like perfect timing for the brand. Drake noted that the success, media coverage, and accolades garnered by the instructional release ‘Jessica Drake’s Guide to Wicked Sex: Senior Sex’ confirmed consumer demand for knowledge and support throughout all stages of life. Drake emphasized that menopause and aging can bring about various changes, and individuals deserve to explore their sexuality as it evolves, asserting that experiencing pleasure is a right. The brand aims to normalize discussions around menopause and aging, centering pleasure at all life stages. Drake highlighted that the Timeless line offers different options based on personal preferences, with each formula enriched with supportive ingredients in the sexual health and wellness space. Drake expressed pride in her role in creating the line and gratitude to the teams involved.

Director of Sales Jennifer Brice explained that Timeless will provide consumers with a much-needed collection of quality products addressing the concerns of people during menopause and beyond. Brice mentioned that retailers have shared customer requests for lubricants specifically formulated to enhance pleasure later in life. The Wicked Sensual Care team plans to offer support and education to distributors and retail partners during the launch of Timeless and throughout the year. For online or in-person training, Jennifer Brice can be contacted at [email protected].

Wicked Sensual Care President and owner Steve Orenstein expressed excitement about introducing Simply Timeless, describing it as a groundbreaking line that addresses the evolving needs of people during transformative life phases. Orenstein affirmed the company's commitment to continuously bringing meaningful products to market to meet consumer needs, and to growing and expanding the line with passion and purpose. He also noted pride in the growth and evolution of the product development team, anticipating continued consumer satisfaction with high-quality products in the sexual health and wellness space.

Ambassador Program

Joan Price has been selected as the inaugural Ambassador for the Simply Timeless line. Price noted that as people age, natural lubrication decreases, and using a high-quality sexual lubricant can increase arousal, pleasure, and comfort. Price expressed enthusiasm for the Simply Timeless line, stating that it is a step beyond other lubricants she has experienced because it is made specifically for her age group. She described the lubes as slick and effective for partnered and solo play and genital touch, also noting their utility as daily vaginal moisturizers. Price highlighted the desire for slickness, glide, and healthy, hydrating ingredients that protect sexual health and do not irritate delicate skin, stating that Simply Timeless delivers these benefits.

Key Facts

  • Wicked Sensual Care launched the Simply Timeless line of lubricants and moisturizers.
  • The line is designed for individuals experiencing perimenopause, menopause, and beyond.
  • Simply Timeless includes four products: Timeless Aqua, Timeless Aqua Jelle, Timeless Hybrid + DHEA, and Timeless Silicone.
  • All products are free from glycerin, parabens, and propylene glycol.
  • Timeless Aqua contains aloe leaf juice, squalane, Vitamin E, olive leaf extract, and sodium hyaluronate.
  • All bottles feature Expanded Content Labels (ECLs) with a more legible font and a peel-off back label for additional information.
  • Jessica Drake is the Wicked Sensual Care Brand Strategist and Resident Sex Educator.
  • Jennifer Brice is the Director of Sales for Wicked Sensual Care.
  • Steve Orenstein is the President and owner of Wicked Sensual Care.
  • Joan Price is the inaugural Ambassador for the Simply Timeless line.