Porn News

Vivid to release Movie “My Ex Girlfriend” Exclusively on VOD

LOS ANGELES –- Vivid Entertainment, the world’s leading adult film producer, will release a new movie, “My Ex-Girlfriend,” directly and exclusively through Video on Demand – the first time an adult film company has ever used VOD as a primary distribution channel for its movies.

The new film, starring the beautiful and sexy Vivid Girl and Penthouse Pet Brea Lynn, will be released in high definition on July 2nd in a trial program through the company’s VOD distribution system.

“We remain committed to the DVD sales and rental market, but as that market matures and VOD continues to grow, Vivid will stay ahead of the curve as it has always done,” according to Steven Hirsch, Vivid’s co-chairman. “We plan to run our VOD and DVD operations as parallel businesses and will continue to maximize both channels of distribution,” he noted.

He said Vivid has been preparing for the increase in the VOD market for some time. It has released several films to retail stores in DVD format followed six months later and then three months later by VOD. Eventually the company began releasing titles simultaneously in stores and via VOD, a strategy that resulted in a surprising increase in DVD sales.

“The transition to VOD has been gradual and we’ve been planning for it by making more titles available via VOD, Burn to DVD and also releasing titles on VOD simultaneously with retail,” he said. “While we plan to release our first title exclusively on VOD, we don’t plan to reduce the number of titles that we also sell to brick and mortar retailers. According to our research, there are distinct and separate audiences for our movies via either DVD or VOD and we’ll continue to tailor our marketing programs to reach each group.”

“VOD is an outgrowth of the home media center concept,” Mr. Hirsch added. “While there continues to be a market for DVDs, many people today are showing a preference to use their computers or cable/satellite systems to get their movies directly. There are several factors affecting the growth of the VOD sector including multiple options for watching adult content, maturity of the DVD market and even higher gas prices are motivating the consumer movement away from the physical discs.”


Related Posts

Nade Nasty Guests on ‘Get Schooled’ Podcast

May 21, 2024 4:39 PM PDTLAS VEGAS — Nade Nasty is the latest guest on the “Get Schooled” podcast, hosted by Marcela Alonso. During the episode, Nasty discusses the challenges of the industry, the difference between on-camera and off-camera sex and self-promotion,…

Kasey Kei, Khloe Kay Return to TransAngels in ‘Sorority Sitters’

Kasey Kei and Khloe Kay return to for new three-part limited series "Sorority Sitters," which begins rolling out this Friday, May 24.

Heritage Foundation President Calls Trump God’s ‘Imperfect Instrument’ to Achieve Porn Ban

WASHINGTON — The president of the Heritage Foundation, the conservative group behind Project 2025, told CNN that Donald Trump’s notorious interactions with porn stars do not disqualify the presumptive Republican nominee from implementing their plan to criminalize all the production…

Fresh Faces: Fibi Euro

Fibi Euro tells AVN she is “a seeker by nature, an explorer.”

Miami Spice: The 2024 XBIZ Creator Awards Show Turns Up the Heat

MIAMI — Adult creators’ biggest night relocated on Wednesday evening to the party epicenter of Miami.The 2024 edition of the XBIZ Creator Awards, presented by Fansly, honored the best and shiningest creators in the industry at the city’s hottest, sultriest…

Leave a Reply

Your email address will not be published.