from www.examiner.com The AVN Adult Entertainment Expo 2010 is officially underway this week in Las Vegas at the Sands Expo Center.

Bree Olson cut the ceremonial ribbon yesterday, opening a trade-only day of sexy business before opening to the porn-loving public today, where last year’s Female Performer of the Year AVN Award winner Sasha Grey is scheduled to give the keynote address.

AAE is the largest adult entertainment industry trade show in the world, and attracts most of the top film companies, sex toy manufacturers, and – the main draw for consumers – top adult performers, many participating in autograph signings and live performances during the trade show and its many after-parties.

Olson, a contract performer with Adam & Eve Pictures, is a nominee for Best Actress at tomorrow’s 2010 AVN Awards for her performance in One Last Ride. She’s also up for Best All-Girl Couples Sex Scene for a scene with Sasha Grey in Bree & Sasha, Best All-Girl Group Sex Scene for a scene with Teagan Presley, Sasha Grey & Gianna Lynn in Sun Goddess: Malibu, and Best All-Girl Three-Way Sex Scene with Tori Black & Poppy Morgan in The 8th Day. Last week, Olson won Female Performer of the Year at the 2010 Adult Entertainment Broadcast Network’s 2010 AEBN Video On Demand Awards.

As for the sexy biz itself? Early reports are good, and the industry appears to be bouncing back from the recession. Via Business.AVN.com:

“And so the festivities got underway, with a steady stream of attendees trickling into Hall A at the Sands Expo Center to handle whatever intended business they might on this trade-only day before the floodgates open to the masses on day two. A decidedly positive energy permeated the air, and many expressed optimism for the industry’s first summit of the new decade continuing throughout the weekend ahead.”