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PALM BEACH GARDENS, Fla — ICM Registry, the operators of the .XXX top-level domain, announced today that they have struck a deal with one of the most recognized companies in the online adult content industry, PimpRoll, for the coveted Porn.xxx domain.

PimpRoll, the entertainment giant with significant, high profile presence in the .com adult content industry, following their reported $9.5 million dollar acquisition of Porn.com a few years ago is now creating a .XXX destination that marries PimpRoll’s high quality content and safe payment options with the ever growing world of the .XXX community.

PimpRoll plans to roll out Porn.xxx as a full tube site with the same high-quality content that has helped it become a leader in the .com adult entertainment arena. The decision to launch Porn.xxx puts PimpRoll among a growing list of content providers that are helping grow the Internet’s hottest top-level domain.

“PimpRoll is a company that has always made bold moves to better our brands and improve the user experience for our audience,” said Phil Bradbury, Vice President of PimpRoll.

“The .XXX domain market has been a controversial one in the eyes of some, but as responsible business owners we have done our own due diligence and believe there is value in expanding our presence with the launch of PORN.XXX for the benefit of adult entertainment consumers and our marketing partners as well.”

Adult industry attorney Corey D. Silverstein whose office represents PimpRoll was equally pleased with this deal. “This deal is a perfect example of how two companies can collectively engage in a transaction that makes them both stronger, in the present and in the future,” Silverstein said. “Both companies have demonstrated a tremendous amount of foresight and entrepreneurship in completing this transaction.”

In December 2011, ICM Registry launched .XXX as the world’s only internet TLD dedicated to adult entertainment. In doing so, ICM Registry adopted industry-leading best practices to create a safe place for visitors to interact with online adult entertainment. These practices include daily Malware scanning of all .XXX sites.

“Porn.xxx is an important and influential domain within the adult industry and our friends at PimpRoll recognize the power it can bring to develop a content-rich site on this new domain. As the operators of Porn.com, they have exemplified best practices within the online adult content industry and were the obvious best fit for Porn.xxx,” said Steve Winyard , Vice President of ICM Registry.

PimpRoll’s decision to participate in the .XXX TLD comes shortly after ICANN announced their upcoming rollout of a slew of new generic TLDs. By securing Porn.xxx now PimpRoll will also automatically qualify for Porn.sex, Porn.porn and Porn.adult under ICM’s “Grandfathering Program” should ICM be successful in gaining those new TLDs from ICANN.

Porn.xxx will now be searchable through ICM Registry’s adult content only search engine, Search.xxx. Search.xxx offers a clean user interface and intuitive keyword searches. Search.xxx, which uses the same technology as usual mainstream search engines but is for adult content only, allows you to set your language preference and your sexual orientation preference, as well as to control the “look and feel” of your style preference.