Michael Whiteacre on “Expert in Porn” Mike South: “In terms of insight into an industry where everyone despises him or doesn’t know who he is, it’s ludicrous”

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By comparison, Nica Noelle’s shameless ode to Mr. Marcus was a holiday peck under the mistletoe. But the Gawker piece about Mike South was simply unabashed Bromance. The only thing missing was the Village People doing a rousing chorus of YMCA.

Surprisingly it was XBiz’s Alec Helmy who lavished the most moist kisses on South’s rump by stating, “Anyone with any amount of influence in the industry reads Mike South. He is the king of porn gossip today.” Helmy must have forgot when South wrote a piece calling him a sell-out to the porn business.

Of all people, though, it takes Michael Whiteacre [pictured] to set the record straight. Whiteacre discusses how South’s self-trumpeted participation in the Porn WikiLeaks downfall was basically blarney.

Says the article: “One of South’s former allies in the fight against Porn Wikileaks, the filmmaker and blogger Michael Whiteacre said South had less to do with Porn Wikileaks demise than he took credit for. Whiteacre and a partner painstakingly collected much of the information used to destroy Porn Wikileaks.

“But when they shared it with South to get his feedback, South instantly published the half-baked information, Whiteacre said.

“That was the day I realized Mike South was only interested in Porn Wikileaks for web traffic,” Whiteacre said.

“Here’s an old man who lives at home in Georgia, whose claim to fame is winning a best amateur porn video AVN award in 1997, who’s pretending to be an expert in porn.

“If you want to know how to shoot a blowgang in the sticks in a shack in Georgia, Mike South is your guy. In terms of insight into an industry where everyone despises him or doesn’t know who he is, it’s ludicrous.”

When writer Adrian Chen, author of the South homage, errs, he errs because he only knows the facts as they’re presented to him. For instance, Chen observes:

“He [South] monitors the numerous porn industry message boards like they’re police scanners, and a stream of tips unlikely sources fill his inbox.

“Last December, South posted that Luxembourg-based porn giant Manwin had purchased the adult film studio Digital Playground. The deal was massive (within the industry, it was compared to Disney buying Pixar) and Manwin preferred to keep it quiet. But South got a tip from a worker in Digital Playground’s IT department. The IT guy had noticed that the checks he processed from Digital Playground’s affiliate websites were suddenly being made out to Manwin.

“There’s an old saying, if you want to know who’s going to get laid off ask the IT guy first,” South said. They’re the ones deleting all the email accounts.

Chen continues: “Update: Mike South got it wrong, technically: Manwin did not finalize the purchase of Digital Playground until January 2012. They were in talks in December.”

[Actually Chen and South both got it wrong. To set the record straight once and for all, it was the Wall Street Journal who first reported that Manwin owned Digital Playground, not South. And if I were Manwin, it would be easy enough to ferret out the IT guy, since South has just ratted him out. Talking about coughing up your source in the name of mindless braggadocio.]

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