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What’s the Latest with Cezar Capone Inc.

The Adult industry is a constant horse race to get videos off shelves and Cezar Capone Inc. is quickly passing established horses on a fast track to the finish line.

Established in 2006 by Club Jenna & Bang Bro’s Director Bill Fisher (aka Cezar Capone), the company has grown from a man with an eye for art and beautiful women to a company housed in state-of-the-art facilities churning out over 100 lucrative titles a year. An aggressive production schedule and close attention to consumer wants has enabled Cezar Capone to double its sales every single year since its inception.

Fisher started as a fashion photographer for Dolce & Gabbana and Roberto Cavalli in the late 90’s and early 2000’s. His roots go back to assisting and studying under Helmut Newton in NYC when he was a teenager. More recently, in three short years the company has earned over 40 Adult Video News Award nominations for both its feature movies and gonzo titles. But Cezar Capone’s accolades aren’t just in trophies, Cezar Capone movies are also released under the banners Filthy Films (a gonzo line produced for Club Jenna), Amateur District and Emily Rigby Productions – a brand new line of from Fishers hot female assistant turned director Emily Rigby – and are consistently on Xbiz Magazine’s list of Top 100 selling movies.

The company’s growth was accelerated by a partnership with Club Jenna founder and CEO Jay Grdina. “Jay opened doors in adult very quickly for Cezar Capone,” Fisher says. Together they launched Club Jenna’s gonzo line Filthy Films. The first release, Filthy’s First Taste was on the Xbiz Magazine’s Top 100 selling movies list for weeks. Grdina and Fisher continue to produce films and movies together, such as the upcoming big-budget Playboy reality TV series Sex Lives that they co-produced in 2008.

If he had his druthers, Fisher would rather just shoot high end sex extravaganzas, but from a business stand point he says, “The bread and butter is in the volume, the stuff that appeals to the real every day guy. Real girls, unknowns, or some with a little notoriety. The videos that real that guys feel like ‘That could be me.'”

Though Fisher runs an almost military style “tight ship operation” according to staffers, he encourages creative freedom. His employees are as diverse as his fans and they never stop exploring new ways to use technology to stay ahead of the distribution curve. The result is gold: Movies for every palate such as: 18 With Proof, Deliciously Round, True Amateur MILFs, and one of its best selling series, My Neighbor’s Sex Tapes a favorite of younger viewers for its twist of reality TV, comedy and eroticism. Fans also favor Capone movies, Fisher says because “we give the most bang for the buck we’re known for doing multiple scenes, more than eight per disk.”

The Cezar Capone brand and distribution model are so strong that well-known directors are signing up to be distributed by the company.

“They are hearing how much leverage our brand has in the market place when a suffering brand drops off in a store we get the call and take the shelf space immediately, offering incentives directly to the retail stores themselves” Fisher says.

In 2009 the company signed deals to distribute movies from famed Playboy Videographer/Producer Tim Sabo and Director Suze Randall, known for exquisitely shot hard-core scenes. Cezar Capone jump-started its distribution in 2008 by hiring adult industry veteran Howard Levine, formerly with Vivid for 25 years, as President of Sales.

Subsequently they added Vivid salesman Hyland Church and in 2009 Cezar Capone signed a deal with Pulse, a powerhouse distribution company based in Los Angeles. Movies are sold “everywhere you can buy adult movies,” according to Levine – through retail stores and online in Blu-Ray and DVD. Newer titles sell from $14-$35 retail for DVD and up to $54 on Blu-Ray. Older catalogue titles sell from $12-$19 retail on DVD. Demand has been so high that Pulse told Fisher that stores want more. In response he moved the company to brand new offices in Ft. Lauderdale and added to its creative production team.

“Our main focus is still high quality product and getting it in front of people,” Fisher says, “and now we’ve got the staff and the brand loyalty we need to increase the brand market share by expanding into merchandising and clothing and increasing our web presence.” The membership based website, www.cezarcapone.com launched in March 2009 and is already over 16,000 members strong.

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