Las Vegas- When it comes to marketing, Robert Interlandi brings a little bit of dash and maybe some balderdash to the table. But it gets the job done.
Interlandi had Arrow, www.xxxdeepthroat.com all over the place at this week’s StorErotica in Las Vegas.
And that’s because there were a lot of places to be all over. Besides StorErotica, there were two other shows in town [including the MAGIC Show and the Head Shop convention]. Interlandi had Arrow’s presence felt at those, as well.
We had a conversation last week in which Interlandi was actually lectured by another video company about how he does too much marketing. The logic of that particular obsercvation is still being debated in some Socratic circles, but Interlandi’s nevertheless having a chuckle over that one.
“Maybe I did over market,” says Interlandi realizing that he was running around to three different shows to get the Arrow brand out there.
“But StorErotica was really successful for our company,” he adds. But other companies apparently didn’t think so. Maybe they also subscribe to the idea that too much marketing is a bad thing.
“That’s because they went and didn’t bring game,” explained Interlandi, noting that several adult companies worked from a 10 foot booth in relative anonymity with little or no fanfare. And, besides, most of them didn’t bring girls. Although Interlandi did see Jill Kelly signing for World Wide Content.
“The companies that just sat there looked like nobodies,” he says. “They didn’t make sales and just watched people walk by. It was like they were just there to sit.”
Whereas Interlandi brought the Deep Throat corvette and had girls. He passed out the Deep Throat Energy drink, www.deepthroatenergy
“We brought flash and had a successful show.”
Although he won’t say which adult company it was, Interlandi recalls how another one of them bitched to show management about the lack of warm bodies. Said complainer was merely pointed in the direction of Interlandi’s booth as an example of the way it’s done to haul them in.
In another conversation he had with a video company, Interlandi was told how they had exactly one order the first day of the show.
“My God, that sucks,” he comments. “We paid for the whole show the first day. And our booth was four times as large. Marketing equals cash. It’s like fishing, if you don’t have a good lure…”
Not that he’d be quoted as the authoritative source, Interlandi guesses there may have been 6,000 in attendance. But in the immortal words of the play/movie Glengarry Glen Ross, they were quality leads.
“But after being at Sturgis, nothing will seem busy to me,” Interlandi hastens to add. “But it was steady and quality people. There were potential sales walking buy every second.“