Nevada- Heidi Fleiss, the infamous Hollywood Madam, says she wants to open a spectacular new brothel in Nevada, one that could even benefit her competitors. To do so, she will have to convince rival brothel owners, elected officials, and the public that her multi-million dollar idea would be good for everyone.

It’s a tall order, but Fleiss can be a convincing saleswoman. She revealed details about her Nevada plans exclusively to George Knapp of the I-Team.

Heidi Fleiss said, “I’ve never approached a girl. They approach me. They come to me in droves, even now.”

She’s been out of the prostitution racket for more than a decade, but nearly every time she appears in public, former Hollywood madam Heidi Fleiss says she is approached by women who ask about working in the business.

In the early 90’s, before her operation was busted, her working girls were dispatched to the richest people in Hollywood. These weren’t seasoned hookers, but rather, beauty queens and wannabe starlets who decided to make a pile of money in a short period of time. It’s the same sort of work force Fleiss says she will recruit to work in her Nevada brothel.

Heidi Fleiss says, “I get the finest. I get the cover of Seventeen magazine, the pageantry winner, the most beautiful girls on earth. I get everyone’s dream girl. I get your dream girl.”

If she can get a Nevada brothel opened, Fleiss says she will go on a worldwide recruiting tour, looking for fresh faces who are willing to work in a brothel for a short time, then use their earnings as a springboard to something else.

“I don’t recommend prostitution as a career. If I had a daughter, which I don’t, I wouldn’t want her to be a prostitute. But look at these girls — they go out all night, sleep with different guys every night. Why not? Hey, I guarantee you, living in Hollywood you have a better chance of getting into the movies through my White House brothel in Nevada than through CAA,” Fleiss states.

She has a long way to go before her brothel becomes a reality. Fleiss has spent months looking at other bordellos and properties in Nevada, from Reno to Pahrump and in between. Because of her criminal record, she will need to latch on with an existing licensee for a period. She’s talked to several but hasn’t reached a deal.

Interviewed at her Little Shop of Sex in Hollywood, Heidi hinted that her customer base would likely include names from her little black book, names she never made public even during her legal troubles, customers who might pay a huge membership fee for her brothel.

The steep fees mean she would not be a direct threat to other brothel owners. “They’re smarter than me. With what they’re selling, everyone can afford. I cater to a very elite market. Not everyone’s going to be able to afford a $5,000 entry fee, but everyone else can afford what they’re selling.”

Fleiss knows that government officials in rural counties will have their doubts. It’s why she’s quietly been meeting with many of them, to let them know her intentions. “My lesson was learned. I paid a very high price for the crime I committed. I did learn a lesson. I’m going to do it legally, not illegally.”

In order to stand out from other brothels, and from the all-but-legal hooker rackets in Las Vegas, Fleiss has a grand design in mind — a replica of the White House. She’ll even call it the White House, but isn’t trying to make a political statement, just a marketing one.

“It will work. They have the Eiffel Tower there, the Pyramids. So it’s time for the White House. You build the White House and it will work. You want something the way it should be. Natural, beautiful, and that’s what it is. It’s just sex.”

Fleiss says she has backers who are willing to invest millions of dollars in her venture, but she hopes to launch the business with her own money. She was expected to meet Tuesday with Nye County officials but has not yet decided if she will build her place in that county because she’s been offered land and a building up near Reno.