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Hustler TV Promotes Jim Dettman to Senior Vice President of Sales, Marketing and Programming

LOS ANGELES [PRNewswire] — Michael H. Klein, President of
LFP, Inc. announced today that Jim Dettman has been promoted to Senior Vice
President of Sales, Marketing and Programming for Hustler TV. Mr. Dettman
originally joined the company as Vice President of Sales and Affiliate
Marketing for the Eastern Region.

“Since joining us in October of 2004, Jim has played a key role in the
development of Hustler TV,” said Michael H. Klein, President, LFP Inc. “His
knowledge of the Pay Per View and VOD industry and his diverse background
have helped Hustler TV become one of the most successful adult networks, in
an extraordinarily short period of time.”

In his new role, Mr. Dettman will be responsible for overseeing all
Sales, Marketing and Programming activities for Hustler TV. He will also be
involved in other areas of LFP Broadcasting as the company expands the
Hustler TV brand into other platforms such as mobile and IPTV delivery.

Mr. Dettman joined Hustler TV from iN Demand Networks where he served
as the Vice President of Affiliate Marketing and was responsible for the
development of the company’s affiliate marketing strategy as well as the
design of affiliate marketing campaigns. Before that, he directed Pay Per
View sales and affiliate marketing at Showtime Sports and Event
Programming. In that position he negotiated numerous distribution deals
with all of the major MSOs and satellite television companies.

Mr. Dettman received his MBA in Marketing at UCLA Graduate School of
Management and also attended the University of Tulsa where he received his
BA in philosophy.

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