Porn News

ICM Registry To Launch Search.XXX Thursday

Check out our new advertisers www.auditionporn.com/tour1 and www.eruptionxl.com and www.sexucrave.com

Follow Gene Ross at twitter@GeneRoss3; Follow AdultFYI at twitter@adultfyi1

The company behind the .xxx top-level domain plans to launch a search engine in an effort to drive more traffic to .xxx websites and give pornography fans a more satisfying search experience.

ICM Registry, which operates the 9-month-old .xxx TLD, is scheduled to launch Search.xxx on Thursday, said Stuart Lawley, ICM’s CEO. The new search engine will give users a more streamlined searching process, help protect them from viruses and malware and help guard their privacy, he said.

The search engine has cataloged 21 million webpages from .xxx sites, he said. “It’s porn, only porn, all porn,” he said. “There’s as much porn there as anyone would need, I’d imagine.”

Lawley touted Search.xxx because the .xxx TLD scans each website there for viruses and malware every day using McAfee security products. Some porn websites on other TLDs have been notorious for infecting users’ computers with malware.

In addition, Google, in recent algorithm changes to its search engine, has ranked many porn sites lower, with some porn sites falling off the first page of results in favor of pages with definitions of sex terms or news articles, Lawley said.

“Google, in their wisdom, has decided that’s more relevant to what their customers are looking for,” he said. “The adult industry is feeling a little bit deranked by the major search engines.”

The search engine may also protect users’ privacy, he said. Some Web browsers, including Chrome and Safari, are integrating search into the address bar field, and autocompleting the results based on a user’s past browsing history. That could be a problem for a porn fan when someone is looking over his shoulder, Lawley said.

“Porn is very personal,” he said. “You may have been looking for Brazilian midget transsexuals, and you’re sitting there at home with your kid or your wife saying, ‘Let’s go on a holiday to Brazil,’ and the next thing, it’s suggesting Brazilian midget transsexuals from your previous Google search history.”

ICM’s goal is to provide a clean and quick search experience, he added. One group of free porn video sites on .com offer “an absolute assault on your senses,” he said, with pop-under webcam services, large ads on the main page, multiple videos running, and sometimes, chat services starting up.

“A lot of customers found that they were so overwhelmed by what they were seeing, they just sort of snatched and grabbed any video that was there to get away from this madness,” he said. “We have no ads, no videos, nothing on the search engine itself, so people can take a sort of calm and steady look at deciding what it is they want to select.”

After searchers find what they’re looking for and click through to an adult site, “then, yes, the assault on your senses will begin,” Lawley said.

ICM promised a search engine when it received permission to launch the .xxx TLD. The top-level domain has 240,000 names registered since it launched last December. About 80,000 of those are defensive registrations to protect trademarks, Lawley said.

The company’s original forecast in its 2004 application to the Internet Corporation for Assigned Names and Numbers (ICANN) for the .xxx TLD had 125,000 names registered in the first five years of .xxx, Lawley said.

ICM plans to launch a micropayments system early next year, in an effort to combat porn piracy, Lawley said. Paying US$30 for a monthly subscription to a porn website is “yesterday’s business model,” he said. “Even Netflix is only $7.99 a month.”

The micropayments service will allow customers to pay less than $2 for a single video clip, similar to iTunes, he said. People want to buy smaller amounts of porn from multiple sources, he said.

229 Views

Related Posts

Elaina St James is “Reunited” With Ryan Driller For Valentine’s Day

Feb 14, 2025 5:18 PM PSTHOLLYWOOD, Calif. — Elaina St James will drop a new clip with Ryan Driller on Valentine's Day, titled "Reunited." The clip "marks a significant moment for Elaina, as Ryan was the second male co-star she…

Hailey Rose, Sasha Pearl Named Trophy Presenters at XRCO Awards

Feb 14, 2025 5:16 PM PSTHOLLYWOOD, Calif. — Hailey Rose and Sasha Pearl have been named the official trophy presenters of the X-Rated Critics Organization's 2025 XRCO Awards. "I have gotten to know both of these delightful women, and I…

Hailey Rose, Sasha Pearl Named 2025 XRCO Awards Trophy Girls

The X-Rated Critics Organization (XRCO) on Friday announced that adult stars Hailey Rose and Sasha Pearl will serve as the official trophy presenters for the 2025 XRCO Awards.

PLBY Group Welcomes Byborg’s Gyorgy Gattyan to Its Board

PLBY Group today announced the appointment of Gyorgy Gattyan to its board of directors.

NYC Adult Stores May Face Enforcement of 2001 Zoning Law

NEW YORK — Adult retail stores in New York City are bracing for a potential crisis as an appeals court considers whether to allow enforcement of a 2001 city zoning law aimed at forcing them out of most parts of…

Leave a Reply

Your email address will not be published.