from www.unlvrebelyell.com – People rarely talk about porn in public.

It’s a private matter — a personal affair that we just aren’t comfortable talking about for too many systemic and psychological reasons I dare not delve into here.

But when people do talk about porn, it’s usually a matter of minutes before someone conjures up a handful of stereoypes revolving around the industry, especially the women involved in it.

We think we’ve got the porn star down to a T — and it all comes down to blonde hair, fake boobs and a Brazilian wax.

What’s probably even more common, is the notion that women who work in porn are uneducated, sad and exploited by a male-dominated industry; or are overly voyeuristic nymphos lacking any and all self respect.

On the other side of porn’s dark, stereotypical underbelly and in attendance at this year’s AVN Adult Entertainment Expo were female porn producer Jincey Lumpkin [pictured] and photographer Deborah Andersmer — two women who are currently challenging what it means to work in one of the most profitable industries (raking in over $1 billion a year) in the world.

As CSO of her own lesbian porn company Juicy Pink Box (and lawyer and Huffington Post columnist), Lumpkin has been considered the “lesbian Hugh Heffner” of the industry.

Up for seven AVN Awards including best alternative website, Lumpkin said she only works with lesbian, bisexual and queer-identifying people and that she doesn’t shoot “enhanced bodies” (meaning you won’t find fake boobs or unnatural body parts in her films).

“I actually find it a little bit demeaning to call it girl-girl,” Lumpkin said about the genre, “because I’m all about powerful, female, woman sexuality. It’s important to show a range of female beauty from more feminine to more masculine because that’s not something you’ll find in the rest of the porn world.”

Having entered the industry after she started a blog documenting her sexual adventures while working as a lawyer, Lumpkin attributes the success of her company to her films’ artistic appeal that differs from mainstream porn.

“We go for cinematic and artistic quality in our films and styling is very important,” Lumpkin said. “The majority of my customer base is straight women and a lot of women who have never even bought porn before. I think the fact that they know a woman’s behind it and that they know it’s coming from a real place … that helps them feel more comfortable about it.”

Having shot for Vanity Fair, GQ, Playboy and America’s Next Top Model (to name a few), Anderson’s current project Aroused features 16 of the world’s most well-known porn stars and aims to capture what she calls “the lost sensuality of women.”

“I think I always had it in my mind that I wanted to shoot porn stars,” Anderson said, “and create imagery totally opposing that which we’re used to, you know, the red lips, the false eyelashes, the big boobs, the big hair. I really wanted to strip it down and do beauty.”

Documenting the disconnect between sexuality and sensuality, Anderson said Aroused quickly became a social project, raising important questions about sexualized society.

“The more I would ask them questions … what do they see in the world, sexual and sensual … do we think pornography is a big problem, I really learned that it wasn’t the pornography world being a problem. Look at what we have access to right out of the door, straight as you turn on the news … that’s what’s really influencing youth today,” Anderson said.

“My idea of taking the most sexualized women on the planet and humanizng them and stripping away that facade and having them come across as beautiful, sensual women, allows the audience to know that there is a difference.”

Aroused also gives a different look into the industry and the actresses, breaking away preconceived notions about the “dirtiness” associated with adult entertainment.

“In every business, there is always a dark side, but in pornography, unfortunately, we think it’s darker than it really is,” Anderson said.

“The girls that I met are business women. They love sex, they’re very in tune with their bodies, they’re not afraid to express themselves on camera, and that’s why they don’t feel, all of them, that pornography is the problem,” she said.

“These women made their choice very clear from that start, ‘This is what I want to do.’ So why should we look down on them or think that they’re not worthy of sitting at our table? Most people have seen porn, have watched porn, are entertained by porn, so please do not look down on these women and degrade them after you’ve had some sort of pleasure in that moment, whatever it may be.”