from www.digitaljournal.com – In a continuous effort to support safe sex messaging, Manwin and Brazzers are proud to launch the next phase of the Get Rubber! Campaign.
The project’s latest public service announcement features adult entertainers Alexis Ford [pictured], Kristen Price and Mia Lelani. These Brazzers performers generously lent their names and faces to encourage the public and their fans to practice safe sex.
“We take the sexual health of our performers very seriously, and take pride in all the safety measures that are taken to create a safe work environment for every production,” says Frank L., Brazzers’ Vice President of Production. “We have our entertainers covered, and with Get Rubber! we aim to help inform our viewers.”
Adult entertainers who perform in scenes for any of Manwin’s brands are tested twice a month, as part of a regulated environment. The Get Rubber! Campaign ensures their viewership is aware and understands the difference between real life and fantasy.
The new minute-long PSA features a fictional Brazzers nightclub where updated health tests are mandatory in order to get in. Expired health tests are rejected, and its owner denied access to the nightclub.
The PSA will be made available as pre-roll on all Brazzers DVDs, and can also be viewed at www.getrubber.com.
About Get Rubber!
Supported by Brazzers and Manwin, a multi-national information technology company, Get Rubber! is an on-going charitable venture.
The project is meant for mainstream audiences, and is aimed at spreading the safe sex message to the general public.
Get Rubber! was officially unveiled in New York City, on a massive billboard, on 7th Avenue in October 2010. The launch was followed by a series of public service announcements spreading the safe sex message.
The continuing project is a permanent commitment that falls under the Brazzers and Manwin corporate social responsibility platform. It sees them recurrently donate to various international charities, supporting the safe sex message, as well as AIDS and STI related causes.