TWIN FALLS, Idaho – It’s hard to tell if Naughty But Nice is controversial.

On the one hand, the store has come to the attention of Rene’e Carraway, city planning and zoning director, who said the office is examining the city’s code on adult entertainment.

On the other, some merchants near the store don’t even know it exists.

One thing’s for sure, Dee Roberts said. She has heard no complaints about the month-old adult video store she owns with her husband, Scott, on the second floor of The Paris on Main Avenue.

“(Our landlord) said to be discreet and tasteful,” she said. “We try to cater to the public. There’s a sign out front and I check for ID.”

The Roberts see an average of 12 people a day at their store, which is open from 3 to 9 p.m. Monday through Saturday. Right now, the store consists of wall-to-wall videos and a handful of toys, but Dee said they plan to expand to other novelty items.

The idea for the store came from Scott, a Twin Falls native.

“It’s just always something he’s wanted to do,” Dee said.

The community seemed ready, she said, and the second-floor location seemed a better place for the store than locations they looked at on Blue Lakes Boulevard.

“There’s a lot of people looking for this stuff,” she said. “It’s so expensive other places.”

Emily McKnight, an employee at Cobble Creek Clothier located below the adult store, said she doesn’t like the business.

“It’s not something that should be here,” she said.

And Kym Daigh, owner and hairdresser at Above Paris, said many of her clients are reluctant to walk under the Naughty But Nice sign to get to her second-floor establishment.

“I don’t feel comfortable letting kids walk down and use the communal bathroom,” she said.

Archie Goodman, one of the building’s owners, declined comment until he has had a chance to speak with the Roberts again.

Outside the building, many storeowners don’t even know what the business is.

Irene Snow of Snow’s Antiques; Karen Henry, pharmacist at Sav-Mor Drug Store; and Donna Okarma, manager at Rudy’s – A Cook’s Paradise, all said they hadn’t noticed the store.

“None of our customers have pointed it out,” Okarma said. “It doesn’t affect us in any way.”

Ryan Horsley, chairman of the Twin Falls Planning and Zoning Commission and vice president of Historic Down-town Twin Falls Inc., said the downtown group is remaining neutral and letting the city handle it.

He compared the store with others in the area such as Poindexter’s, which keeps a similar adult section hidden in the back, and The Enchantress. The difference is that Naughty But Nice advertises more, he said.

“I think that because of their advertising, they’ve brought more attention on themselves,” he said.

Dee Roberts said she thought Naughty But Nice fits well with the other upstairs businesses.

“All of the businesses pretty much complement each other,” she said.

The Roberts aren’t out to offend, Dee said, and are willing to compromise with residents. But they’re not leaving.

“We’ll bend, but we won’t break.”