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NJ Show Experiences Record Growth & Attendance

Edison, NJ — This past weekend’s EXXXOTICA Expo, presented by and sponsored by , shattered records all weekend long.

Celebrating its third year in the New York/New Jersey Metropolitan Area, EXXXOTICA broke previous attendance and exhibitor records with over a 30% increase in foot traffic with approximately 20,000 attendees, and a 25% increase in exhibitor and sponsor sales.

Going into the show, records were already being smashed. The 2010 EXXXOTICA Expo in the Garden State had secured its largest lineup of talent ever to appear at any of its three locations — New Jersey, Miami Beach or Los Angeles. Over 140 adult stars from film, Internet and magazines appeared at the show, topping last year’s number that was just over the century mark.

The 2010 EXXXOTICA Expo in New Jersey not only saw a record number of attendees, stars and exhibitors who came to help “celebrate sexy,” but over 300 members of the media came out to join in on the fun and see what the “fuss” was all about. And making money was fun for the individuals and companies who showcased their wares as they too experienced record numbers in sales.

One of the largest driving forces to the attendee increase was the debut of EXXXOTICA’s “Free Ladies Friday” promotion, which allowed all women into the event for free on the opening day of the show.

“It turned out to be an amazing addition. We had thousands of women and couples come through our doors on Friday,” Said J. Handy, Director of Victory Tradeshow Management. “It’s obviously a huge success for both us and our exhibitors. We will definitely be doing it in other cities.”

Also helping the final numbers was the new AEBN VIP program which gave fans a custom messenger bag filled with an official EXXXOTICA tee shirt and a custom DVD as well as over $150 worth of products and offers from exhibitors. VIP ticket holders also got access to the AEBN VIP Lounge and admission to EXXXOTICA’s official after parties held at their host hotel, the Sheraton Edison.

Friday night’s party was hosted by stars Teagan Presley and Lisa Ann with music from the very sexy DJ Licious. Saturday night, popular Jersey club band It Ain’t Pretty played two killer sets as hostess Jesse Jane joined a packed house of stars and fans who danced and rocked the joint in the hotel’s grand ballroom.

The show had numerous highlights including an all-star roster of adult stars. Over 20 of the biggest and most popular stars in adult film today met fans at the “Fantasy Island” booth (sponsored by CLUB Magazine), including such top names as Digital Playground’s Jesse Jane, and Stoya, Adam & Eve’s Teagan Presley and Alexis Ford, Wicked Pictures contract star Lupe Fuentes, as well as major attractions such as “Performer of the Year” Tori Black, Alexis Texas, Jenna Haze, Lisa Ann, Gina Lynn, Kagney Linn Karter, Lexi Belle, Adrenalynn, Inari Vachs, Eve Laurence, Tanya Tate, Andy San Dimas;

Bluebird Films star Madelyn Marie, and others who were more than happy to meet the record number of fans. Mainstream stars even joined in on the fun at Fantasy Island. “Tiger Woods Tabloid Babe” Joslyn James, the former Long Island Lolita Amy Fisher and Jesse James’ alleged former flame Michelle “Bombshell” McGee also appeared at the massive booth.

Across the show floor at the Legends of EXXXOTICA booth (sponsored by Genesis Magazine), a living collection of some of the biggest stars to ever make a blue movie were featured. Fans were treated to rare East Coast appearances by hall of fame names such as Jasmin St. Claire, Vanessa del Rio, Ginger Lynn, Dyanna Lauren, Julia Ann, Francesca Le, Nick Manning, Sean Michaels, Mr. Marcus, Brittany Andrews, Nina Hartley, Tabitha Stevens and many more.

Other exhibitors who made a major impression with star power included HotMovies who featured Ron Jeremy, Prinzess and Sunny Lane, AEBN who showcased Tory Lane and Faye Reagan at their booth, and LA Direct Models, who had an all-star roster of talent including Brooke Haven, Amy Brooke, Jenna Presley, Breanne Benson, Sarah Sloane, Cortuney Cummz, Brandy Talore, Alanah Rae, and many others.

Companies such as Sapphire, New York’s premier gentlemen’s club, attracted huge crowds with their girls dancing on their stage and poles while their DJ spun tunes in the background, and the BurningAngel booth gave fans a look at their hot tattooed stars. No matter what the booth was pushing — DVDs, toys, novelties, lingerie, paintings, massage oils, speed dating or health and beauty care — the result was all the same as these exhibitors were all glowing about their most successful EXXXOTICA to date anywhere with record revenue.

EXXXOTICA’s Entertainment Stage (sponsored by AEBN) featured a non-stop schedule of interactive events, musical performances, and sizzling feature dance shows. Highlights included the crowning of a new Ms. EXXXOTICA, the “How Deviant Are You?” game show featuring the stars of D2: Deviance Teagan Presley and Alexis Texas, the Hot 97 Hottest Listener Contest, and daily all-star panels featuring dozens of stars who gave the fans a chance to ask personal questions.

The Expo’s Seminar Series featured over 50 hours of instructional, interactive and entertaining events in the not one, but two seminar rooms.

Some of the best and brightest in the adult entertainment industry shared their secrets on such topics as getting into the adult business, spicing up their sex lives, technology in adult, and even solo spoken word events with stars such as Sean Michaels, Brittany Andrews, Vanessa del Rio and Nina Hartley.

Also on the show floor was the RIX Magazine XOTIC Auto and Bike show, which featured over 70 custom and luxury cars and motorcycles, as well as a special area which featured a dozen custom choppers and bikes from Tribal Iron Custom Choppers, including a bike valued at over $150,000. The XOTIC Auto and Bike event also included an awards ceremony on the entertainment stage and a model/bikini contest, much to the delight of the diverse crowd.

“We can’t thank everyone enough for their hard work, dedication and support,” added Handy.

“This EXXXOTICA far exceeded our expectations. We knew we were in for a good show thanks to increased exhibitors, sponsors and advance ticket sales. Couple that with the incredible line-up of stars we had secured and a tremendous amount of media support, we were sure this would be a great show. Once the doors opened on Friday and we saw the influx of people entering the doors, all of our expectations were exceeded. Numbers don’t lie, and the proof is there that this was our best show in New Jersey to date and we can’t wait until next year to return to the area and are looking forward to next year’s event being even bigger!”

The EXXXOTICA Expo will be returning to New Jersey in Fall of 2011, but next up is the sixth edition of EXXXOTICA Miami Beach in May of 2011, and the 2nd Annual EXXXOTICA Los Angeles in June, 2011.

For those interested in securing premier booth space and sponsorships for all future EXXXOTICA Expos, please contact Victory Tradeshow Management at [email protected] or (215) 462-8800.


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