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Penthouse Launching Merchandise Site,

LOS ANGELES — Penthouse Media Group Inc., in collaboration with Holoma Image Merchandising Inc., will be launching a new Penthouse merchandise website this week called The website, which features a vast library of past and current Penthouse Pets and Penthouse Magazine Covers, will allow customers the opportunity to buy customized merchandise. Penthouse images, including movie stills from the controversial film Caligula, can be placed on different products that range from coffee mugs and mouse pads, to chocolate lollipops.

“You’ll see some new web technology that makes ordering custom products a very fun experience,” says Gia Finamore, President of Holoma. “It’s a great place for everyone to shop for Penthouse souvenirs, bachelor gift items, home decor and even gallery quality artwork!”

“One of the most unique features of the site is that customers are able to upload their own photos to place on one of several available products,” cites Amanda Byrd, Director of Licensing for Penthouse Media Group. “For the fan that visits conventions or tradeshows and takes pictures with our beautiful Pets, this website gives them the opportunity to put those images on a coffee mug or magnet and look at it every day — it’s the ultimate collector’s item!”

Most recently, Penthouse Pets Kimberly Williams, Pet of the Month June 2007, Andie Valentino, Pet of the Month May 2007 and Hanna Hilton, Pet of the Month December 2006, participated in photo shoots featuring their own tailored products that can now be seen on the landing page for the site. Many other Penthouse Pets will soon be featured on the website and on banner links to to encourage enthusiasts to place their photos on a custom product, and new Penthouse images will be added to the site continually.

“We were extremely impressed with the commitment and energy that Penthouse brought to this project,” exclaims Finamore. “They wanted a ground-breaking website, and they just went for it! The results really reflect the creativity and talent of the Penthouse team and more than anything, really shows that Penthouse fans are number one with the company.”

“ gives loyal aficionados a chance to really connect with the brand and what the Magazine is all about — Life on top,” says Byrd.


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