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Sex.com: The no-fail Web site that totally failed

from www.baltimoresun.com – It should be one of the most popular spots on the Web.

Instead, sex.com’s mish-mash of blah links and boring essays (paired with a design our 10-year-old cousin could improve upon), makes it a what-could-have-been wasteland.

That could change, though. Cnet.com reports that the site, originally registered by the founder of match.com, will be put up for auction next month as part of a foreclosure (which, apparently, happens even in the Web world).

The domain name was reportedly last sold to a company called Escom LLC, which was apparently so troubled that there was a book written about the legal proceedings, “Sex.com” by Kieren McCarthy. At the time, Escom said sex.com would become the “market-leading adult entertainment destination.”

Well, only about 120,000 people go to the site every month (slow in sex-related Web site land). Then they likely leave, unless they like tame horoscopes, forum chats about vibrators and lame polls (exhibit A: “Should Khloe Kardashian Make A Sex Tape?” Um, negatory).

We’re also dorkily bothered by the site’s tag line, “All Ways On Your Mind.” Not only does it not really make sense, but we are now on a mission to get Willie Nelson to sue.

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