Porn News

Yahoo to buy Associated Content to boost content creation

from www.businessweek.com – Yahoo has agreed to buy Associated Content, an Internet company that commissions and publishes articles and other content from its network of 380,000 freelance contributors and that generates revenue from online advertising.

The acquisition, expected to close in this year’s third quarter, is intended to improve Yahoo’s ability to generate original content that drives traffic to its Web sites and search engines and leads to online ad revenue growth.

“Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network,” said Yahoo CEO Carol Bartz [pictured] in a statement on Tuesday.

Yahoo plans to broaden Associated Content’s scope beyond its current U.S. focus. Yahoo didn’t disclose financial terms of the deal.

Associated Content, founded in 2004, has about 16 million unique monthly visitors and its editorial staff reviews more than 50,000 articles, images, and audio and video clips every month, according to Yahoo.

Yahoo rival AOL has been busy over the past year beefing up its ability to create original content, which is key to the strategy its CEO, Tim Armstrong, has put in place to jump-start the newly independent company’s sputtering revenue engine.

As part of the plan, AOL has invested in building up its editorial staff, and is counting heavily on its Seed.com content management system for writers, photographers and videographers to find freelance assignments from AOL. The company also has “hyper local” news provider Patch and event city guide Going.

IDC analyst Karsten Weide called the acquisition a “smart move” by Yahoo. “It will fill gaps in certain topical niches in their content offering, especially in news and finance. That in turn will attract more audience and advertising revenue,” he said via e-mail.

“It is also a defensive move against AOL and Demand Media, who run similar services,” Weide added.

Analyst Greg Sterling, from Sterling Market Intelligence, said the deal is consistent with Yahoo’s growing emphasis on content. “There are tons of page views here that create new ad inventory for Yahoo display advertising and for search volumes,” Sterling said via e-mail.

However, it could also be a challenge for Yahoo to manage such a large stable of freelancers, Sterling added.

196 Views

Related Posts

Save the Date: AVN House Party Returns on July 25

AVN Media Network is pleased to announce plans to bring back the biggest event of the summer—the AVN House Party—on Thursday, July 25.

Finny Fox Directs, Stars in ‘Sailor Moon’ ManyVids Series

28 Views

UK Tory Minister Blames Joblessness Crisis on Pornography, Video Games

LONDON — The U.K. Tory government’s Work and Pensions Secretary this week blamed “pornography and video games” for what he called “a mental health crisis among young men” which resulted in them leaving the workforce.Mel Stride, a career Conservative politician…

Sexologist Dr. Susan Block Reports Legal Action Against Meta for Deplatforming

LOS ANGELES — Sexologist Dr. Susan Block has reported she has filed a complaint against Meta seeking arbitration for “wrongful business practices,” including lack of accountability, algorithmic discrimination and deactivation of her sex advice accounts.In the complaint, Block states that…

Fun Factory Debuts ‘Ryde’ U-Shaped Dildo

LOS ANGELES — Fun Factory has introduced its new Ryde U-shaped dildo. "Created for the ultimate internal or external stimulation, this creative pleasure product offers infinite play possibilities, and social media is going wild in anticipation," said a rep. "A…

Leave a Reply

Your email address will not be published.