SACRAMENTO, Calif. (CBS) ― We’ve all seen Super Bowl ads that explosive, provocative, and about potato chips. But, now these pricey ads are becoming political platforms.
Chips won’t be the only things crunching on Super Bowl Sunday. Mancrunch.com, a dating site for gay men, hopes it gets to fork over $2 million or more to CBS in return for 30 seconds of air time.
The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year.
Former Heisman Trophy winner Tim Tebow will star in a pro-life spot during the big game, too.
But, these ads have plenty of critics.
The American Family Association President, Tim Wildmon, released this statement Thursday, saying:
“CBS should not put parents in the position of answering embarrassing and awkward questions from their children while they’re just trying to enjoy a football game.”
CBS has yet to approve the commercial for Mancrunch.com, but the website says they were told there wasn’t even spots’ remaining, and may end up as an alternate.